Advantages and Disadvantages of Location Based Advertising Communication

Digital Landscape

Table of Contents
INTRODUCTION ..........................................................................................................................1
Project 1a – Case Study on E-Retailing ..........................................................................................1
1. Does the huge growth in ‘online shopping’ really mean the extinction of the traditional
‘high street’ store...or can they successfully co-exist? ..............................................................1
2. Discuss the 5 ‘New’ technologies outlined in video 2 and explain the advantages and
disadvantages of each technology. .............................................................................................2
3. In video 3 we see Symphony Retail’s vision of Supermarket 2020. Discuss what your
Supermarket of the future would look like and what it should contain/not contain. .................4
Project 1b: Case study related to Mobile commerce.......................................................................1
1. Advantages or disadvantages associated to location based advertising communication as per
the video 1...................................................................................................................................1
2. Discussion associated to advantages and disadvantages concerned with M-Commerce on E-
Commerce that indicate which is most significant and why.......................................................2
3. Discussion of the ways 5 Location Bases services can provide benefit to a typical SME of
the selection ................................................................................................................................3
4. Key ethical considerations close to business knowing all place they visit.............................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital landscape is defined as a collective name for mobile devices, websites, email,
videos, social network and more through which business organisation can enhance effectiveness
of their products and services and can serve customers with best (Bergson-Shilcock, 2020). It has
been evaluated that digital landscape provide significant assistance in retail industrial sector that
allows companies operating in this segment to provide seamless and personalised shopping
experience. Present report include discussions on various topics and concepts which is based on
videos.
Project 1a – Case Study on E-Retailing
1. Does the huge growth in ‘online shopping’ really mean the extinction of the traditional ‘high
street’ store...or can they successfully co-exist?
It has been evaluated that there is significant rise in the demand of online shopping
experience by customers all around the world. However, it does not mean that online shopping is
leading towards extinction of “high street” store. According to the evaluation of Video 1 it has
been underlined that, there is successful coexistence of online and offline shopping experience in
China. It has been underlined that Alibaba is effectively leading the way in merging offline and
offline shopping. Through this transformation company is looking forward to change the future
of traditional retail. With the help of smart innovation Alibaba is effectively infusing digital
solutions with physical shopping. For instance Alibaba's Hema is offering cashless fine-dining
supermarket experience to customers, in this Alibaba combines distribution centre, e-commerce,
supermarket and restaurants. This allows customers to easily select products and services of their
choice with the help of smartphone and get convenient delivery within 3-miles radius. In
addition to this, it has been evaluated that Alibaba is also offering significant help to most
traditional stores to become technical. With this new retail revolution this technology company is
effectively blending offline and online shopping experience to customers. By making significant
digitization of retail value chain Alibaba is aiming towards offerings benefits to both consumers
and merchant in an effective manner. Along with this, it has been determined that Alibaba is also
investing in Malls in order save them to get disappear. Company is investing in malls in an
effective manner by the way of providing consumer with the experience of virtual shelves, magic
mirror and more. In terms with virtual shelves it has been evaluated that customers can get
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