Case Study on Google | Assignment | Answers

Running Head: CASE STUDY ON GOOGLE
Case Study on Google
Name of the Student
Name of the University
Authors note

CASE STUDY ON GOOGLE1
Response to question 1
Core brand values of a company serve as guidelines to grow a business and provide a
reason for what an organization strives for. It provides a skill set for any organization. With a
powerful portfolio as diverse as Google’s, its core brand value is to make the information
accessible to the people through the web around the globe in an organized manner and to make
the information available to people in just one click. Google has created an environment where
employees can work and develop their skills. With a skilled workforce, the company can
challenge many ideas and views to improve the innovations. Google has the best technology and
products like desktop products, mobile products, web, hardware and other products. These
products are successful worldwide. Google has also expanded its services through search
engines, and online advertising helped the company to grow in recent years. Around 97% of the
company’s revenue is generated through online ads (Dolata, 2017).
Google’s app and services have increased its core values because they are innovative and
have attracted customers towards it. The products are of high quality and affordable. This helped
the company gain customers trust and retention, which is one of the essential factors for a
business to flourish.
Apart from the challenges faced by Google from the competitors, Google has succeeded
in retaining and attracting new customers, and it also took many steps to survive and maintain its
position in the corporate world. The effective and strong way to support the company in this
competitive world is its innovative products and services.

CASE STUDY ON GOOGLE2
Response to question 2:
SWOT analysis of Google
Strengths
 Huge market share of search engines.
 Generates around 97% of its revenue through online advertisements.
 Strong brand identity.
 Offers cloud-based services.
 Google Chrome and Google search engine are the most powerful products in the
portfolio of google.
 Android launched by Google has the largest market share in the smartphone
operating system.
 Google has a global market share of about 90% as compared to its competitors
(Sadowski, 2018).
 Technological adaptability and continuous innovations.
Weakness
 Do not fulfil any corporate social responsibility.
 According to the users and the government does not pay enough tax and profit.
 The social networking site of Google, Google plus is seeing downfall and has
failed in attracting users.
 Since the main source of revenue generation is an online advertisement, if the
advertisers cut their costs, it could lead to a problem for the company.