Impact of Human Resource Skills on Purchasing Decision

The assignment content discusses the factors affecting consumer behavior and purchasing decisions. It highlights the importance of man power skills, technology, and organizational factors in influencing consumer choices. The report also recommends strategies for businesses to attract large customer bases and increase sales and profitability.

Research Project
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TABLE OF CONTENTS
TASK 1............................................................................................................................................1
Research proposal............................................................................................................................1
Research project outline specification.........................................................................................1
Research project specification.....................................................................................................2
Matching of resources..................................................................................................................2
Factors that contributes to process of research project selection.................................................3
Initial review of literature............................................................................................................4
Plan and procedure.......................................................................................................................6
TASK 2............................................................................................................................................9
Research report................................................................................................................................9
Validity and reliability of data.....................................................................................................9
Questionnaire for business customers of Kjw Drylining Ltd......................................................9
TASK 3..........................................................................................................................................11
Interpretation and analysis of data.............................................................................................14
Findings and discussion.............................................................................................................23
Make recommendations and justify areas for further consideration..........................................24
REFERENCES..............................................................................................................................25
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Illustration Index
Illustration 1: Theme 1...................................................................................................................17
Illustration 2: Theme 2...................................................................................................................18
Illustration 3: Theme 3...................................................................................................................20
Illustration 4: Theme 4...................................................................................................................22
Illustration 5: Theme 5...................................................................................................................24
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TITLE
To assess the factors influencing the buyer behavior in the purchase and use of building
materials in the trade industry Case study on KJW DRYLINING LTD.
TASK 1
RESEARCH PROPOSAL
Research project outline specification
The behavior of consumer is defined as the purchase, selection as well as consumption of
the goods as well as services with the aim to satisfy their requirements. In present era, decision
with respect to purchase is affected by wide range of factors. At the time of buying customer
goes through series of steps. The initial step is related with search for product by the customer as
per their requirement. Following this, the next step is determining price of the product is made.
This is done to know whether the prices of goods are reasonable or not. Lastly, the analysis is
made regarding benefits which can be gained by using the product and thus decision to purchase
is taken by customers (Peter, 2010). There is existence of different factors that has impact on the
buyer behavior of the customers. This is comprised of cultural, personal, psychological as well as
social factors. The role of customers is increasing in determining the success of the organization.
This is due to the reason that, by making sales of the product as per customers need the firm can
creates its effective image in the market. Thus, it becomes essential for the organization to
develop product in accordance with the needs of target audience (Solomon, Russell-Bennett and
Previte, 2012). The culture, sub culture, social class, roles and status have huge impact on the
behavior of buyer towards purchase and use of building materials in trade industry.
In the present report, buying behavior of customers has been discussed with reference to
Kjw Drylining Ltd. The firm offers plastering as well as building services to the clients. There is
greater role of customer buying behavior in this industry. The decision to purchase is largely
influenced by different groups of people and the personal factors. The proposed research
includes primary as well as secondary research. For this, data will be gathered by implementing
several techniques. In addition to this, the report also covers analysis of the views of different
authors on the relevant subject matter.
Research aim
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The aim of the study is to assess the factors influencing buyer behavior in the purchase
and use of building materials in the trade industry. For the purpose of attaining the aim of
research, certain objectives are required to be fulfilled which are enumerated below:
Research objectives
 To assess the concept of buying behavior in building material and trade industry
 To identify the factors affecting buying behavior of customers while making purchase
 To assess the importance of considering factors affecting buyer behavior by company
such Kjw Drylining Ltd
 To recommend the ways which can be adopted by trade industry to attract large number
of customers
Research project specification
For the purpose of attaining aim under proposed research, various research questions
have been devised which are enumerated below:
 What is the concept of buying behavior in building material and trade industry?
 What are key factors that have adverse impact on behavior of buyers while making
purchase?
 How important it is to consider factors affecting buyer behavior by company such as Kjw
Drylining Ltd?
 What are the alternative strategies that can be adopted by trade industry to attract huge
customer base towards organization?
Matching of resources
The proposed research aims at assessing the factors influencing buyer behavior in the
purchase and use of building materials in the trade industry. It provides detail knowledge
regarding the factors that have potential impact on the buyer's decision making for purchasing
and using products provided by Kjw Drylining Ltd (Del Aguila-Obra and Padilla-Melendez,
2006). For the purpose of making analysis, technique of survey has been taken into account as it
would assist in gaining deeper insight in the subject matter under research. The objectives of the
proposed research developed by researcher are as under:
 To assess the concept of buying behavior in building material and trade industry
 To identify the factors affecting buying behavior of customers while making purchase
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 To assess the importance of factors affecting buyer behavior by company such as Kjw
Drylining Ltd
 To recommend the ways which can be adopted by trade industry to attract large number
of customers
Research questions on the basis of objectives framed are below:
 What is the concept of buying behavior in building material and trade industry?
 What are key factors that have adverse impact on behavior of buyers while making
purchase?
 How important it is to consider factors affecting buyer behavior by company such Kjw
Drylining Ltd?
 What are the alternative strategies that can be adopted by trade industry to attract huge
customer base towards organization?
Factors that contributes to process of research project selection
While making selection of research project, there existed certain factors which can
contribute in the study. In this regard, the major factor is the interest of the researcher. Further
with this, the analyst can carry out the analysis in an effective manner as he possesses interest in
the particular field (Dawes, 2008). In addition to this, because of lack of studies on particular
topic the researcher showed his interest in analyzing factors that affects the buyer’s behavior in
purchase and use of building material in trade industry. With the assistance, researcher can gain
knowledge regarding the phenomenon under the study. Furthermore, there are varied other
factors that affects the individual buyers behavior at the time of purchase and use of building
material in the trade industry such as cost, convenience and job prospects. All such factors help
in affecting the buying decision at the time of purchasing building materials. For instance, cost is
the factor that affects the buyer behavior because if the materials are available at the costly prices
then individuals are not able to purchase it and thus it affects the decision making process.
Similarly, convenience at the time of purchasing the material is essential otherwise it affects the
buying behavior of people.
Initial review of literature
This is considered as an essential section in any research. In this part, the researcher
performs deeper analysis on the subject matter. Under this, the information is collected through
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secondary sources. This is considered as the basis with which further research is being carried
out. This part of research assists in building theoretical base in relation with the subject matter
under study. The section makes critical analysis of the information through which research gap
can be determined in an effective manner.
Concept of buying behavior
The buying behavior concept can be stated as the sum total of the attitudes and beliefs of
customers their preferences, intentions as well as decisions regarding the behavior of business
customers in order to make the purchase of goods and services. As per the view of Chen and
Barnes, 2007 it can be determined that the buyer behavior is a systematic approach that needs to
be followed by clients. It is done at the time customers enters the purchase process as well as
they make decisions to purchase the product (Chen and Barnes, 2007).
According to the opinion of De Mooij, 2010 consumer behavior is defined as the branch
which is concerned with varied stages through which customer goes. This is when customer goes
through before making any purchase of products and services for the end use (De Mooij, 2010).
However, consumer buying behavior can be effectively defined as the study on varied ways in
which individual clients, groups as well as business is required to select, purchase and use as
well as dispose the ideas in order to deliver effective products and services to clients and satisfy
their needs. Buying behavior can be effectively defined as the action of customers within the
market and different action in order to achieve them. However, it can be stated that buying
behavior of the customers are considered as a complex and dynamic issue which cannot be
defined in an effectual way.
There is standard model of consumer behavior which is comprised of methodical and
structured process. It can be states that habitual buying behavior process starts with the
recognition of need. Under this stage customer makes realization of unfilled need or want.
Further this is followed by the search for information about the particular product and services.
This relates with gathering of information so as to solve the issue. Later assessment is done and
decision is made about the purchase of the products. In addition to this after gaining experience
from purchase of product the decision as to post purchase is taken by the customer.
Factors affecting behavior of buyers
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There are varied factors present that affect the buying behavior and it majorly impacts the
consumers at the time of making purchase decision. These factors are discussed underneath-
External environmental factors
 Economic conditions- It can be considered as the fluctuation in the money markets and
also the interest rates that have a major impact on the buying strategies of individual.
According to the view point of Young, Hwang, McDonald and Oates, 2010 it can be
stated that the interest rates and organizational buying have an inverse relationship as if
there is an increase in the interest rates it may bring about a decrease in the buying
behavior of clients (Young, Hwang, McDonald and Oates, 2010).
 Regulatory changes- As per the view of it can be stated as any changes in the corporate
laws, rules and regulations it also influences the individual to purchase. There are
different regulatory changes that affect the industry as the buying behavior of individual
changes according to change in new regulations (Factors Affecting Consumer Behavior,
2015).
 Political environment- It can be stated that a change of the government or policy has a
direct impact on the economic scenario and thus it ultimately changes the buying patterns
as well.
 Competition- As per the view of it can be identified that in today's business era
businesses are facing tough competition in order to stay in marketplace. Therefore, when
business adopts new product or service or they attain competitive advantage because of
their suppliers. Thus, it is essential for business to change it trends in order to change the
buying pattern of its clients accordingly.
Internal Organizational factors
 Organizations goals and objectives- However, it can be stated as business goals and
objectives are main components as to assess that clients will be attracted in order to make
the purchase. As per the opinion of Hawkins and Mothersbaugh, 2009 it can be said that
an organization main goal is to deliver quality products and thus they focus on the quality
issues than on price advantage (Hawkins and Mothersbaugh, 2009). Organizational structure- As per the view of Liu, Leach and Bernhardt, 2005 it can be
said that there are different hierarchical and management structures which vary from one
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business to another (Liu, Leach and Bernhardt, 2005). Furthermore, there are also certain
businesses where the purchase decisions should be taken collectively by all the
departments of firm. Thus, it is essential for business to consider the guidelines in order
to make effectual decisions regarding the organizational structure and attain goals.
Importance of considering factors affecting buyer behavior by company such Kjw Drylining
Ltd
There is greater importance in considering the factors that affects the behavior of buyers.
As per the opinion of Shiau and Luo, 2012 it can be considered that the different factors which
have been identified are important for firm as it affects the buyer behavior in businesses. The
business customers need to make effectual decisions in order to attain varied factors so that
desired goals can be attained. The above identified factors help business to make implementation
of suitable strategies so that individual can make effectual purchase decisions. It is essential for
the business to take into account the factors that affects the buyer behavior in order to develop
the product in accordance with their needs and requirements (Shiau and Luo, 2012). Further this
would results in increasing the demand for the product in an effective manner. In addition to this
such would results in improving the sales as well as profitability of firm in a significant manner.
It has been determined that for the survival of business there is greater need to consider factor
that affects purchase decision as such assist in determining the individual behavior in an
appropriate manner.
Plan and procedure
An Important part of the research is to develop plan and procedure with which the
research can be carried out in an appropriate way. It assists in providing direction to the entire
research. For the proposed research, inductive approach would be used as it provides flexibility
within the structure related with findings as well as procedure of the research. Along with this,
the philosophy that will be employed in the proposed investigation is interpretivism. This is
because; it does not focus on development of hypothesis. There is existence of several methods
through which the researcher can gather information (Sondargaared, 2015). In the proposed
study, both the sources related with primary as well as secondary data collection would be
employed in order to gather adequate amount of data for investigation. In the present research,
primary data would be gathered through the technique of survey by using questionnaire. In this
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regard, questions will be developed in structured form and would be asked to business customers
of Kjw Drylining Ltd. This includes managers of the different organizations. On the other hand,
secondary information would be collected from books, magazines, online articles as journals.
Further, for the purpose of analyzing the data thematic analysis would be used. In this, themes
will be developed and the responses of the respondents will be presented for the purpose of
drawing valid conclusion for the research.
The plan of the investigation along with the time required to accomplish is demonstrated below:
Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12
Writing the research proposal
Reading and understanding the literature
Finalization of the objectives
Drafting the literature review
Collection of secondary data
Analyzing the secondary data
Development of research approach
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Drafting of research methodology
Formulating the questionnaire
Arranging interviews
Conducting interview
Gathering of information
Findings of the Draft
Evaluation of the data
Finalizing other chapters
Draft findings chapter
Submission to tutor and awaiting feedback
Revising the final draft
Printing and binding
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Submit
TASK 2
RESEARCH REPORT
Validity and reliability of data
For the purpose of accomplishing the research in an effective manner there is greater
importance in maintaining validity as well as reliability of information by the researcher. In order
to ensure this, the collection of data has been made from authenticated sources. For the purpose
of maintaining the validity, the researcher is required to make use of sources which are valid.
Further, it is important to conduct the investigation with the provided specification as such it
would act as an aid in drawing effective results from the research (Creswell, 2013). Along with
this, investigation needs to be carried out by taking into account ethical issues. Further, there is
greater importance in keeping the information which is gained from the managers of business
confidential. It is essential to implement research tools in an appropriate manner as such it will
result in collection of appropriate information (Crossman, 2014). In the proposed research,
analysis of data would be carried out through qualitative technique which includes thematic
analysis. For the purpose of gaining responses, questionnaire will be developed.
Questionnaire for business customers of Kjw Drylining Ltd
For the managers
(Kindly take few minutes to provide your responses. Your feedback is appreciated)
Demographic information
Name:
Age:
20-25 □
25-30 □
30-35 □
35-40 □
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40 and above □
Gender:
Male □
Female □
1. From how long you have been making purchase of organization products?
Less than 2 year □
2-5 years □
Above 5 years □
2. What amongst the following factors attracts you towards the products and services of Kjw
Drylining Ltd?
Price □
Quality □
After sale service □
Customer support service □
Product features □
3. How important is economic condition in affecting the behavior while purchasing and using
product?
Very important □
Mostly important □
Less important □
Least important □
Not important □
4. Do you agree with the view that changes in regulation in affects the behavior while purchasing
and using product?
Strongly disagree □
Disagree □
Neutral □
Agree □
Strongly Agree □
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5. What is your level of agreement to the view that political environment is important in
affecting the behavior while purchasing and using product?
Strongly disagree □
Disagree □
Neutral □
Agree □
Strongly Agree □
6. How important is competition in influencing the behavior while making purchase of the
product?
Very important □
Mostly important □
Less important □
Least important □
Not important □
7. Do you agree with the view that man power skills are important in affecting the behavior
while purchasing and using product?
Strongly disagree □
Disagree □
Neutral □
Agree □
Strongly Agree □
8. Do you think technology has importance in affecting the behavior of customers while making
purchase of product?
Yes □
No □
TASK 3
This part of research involves ways in which the solution with respect to the problem in
the research would be investigated in an effective manner. This is referred to as an essential part
of investigation that includes methods with which the investigation can be carried out in an
effective manner (Flick, 2011). In the section of methodology different techniques are being
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applied in order to gain insight to evidence and makes analysis with the aim to respond against
the research questions that are being framed. Justification on the selection of a particular method
is being provided in this part. Various methods have been used by the researcher in order to
gather and make analysis of the information.
Research approach
This is referred to as the manner which the study is carried out forward. This is regarded
as the plan that facilitates in increasing the validity of the investigation. There are two kinds of
research approaches which includes inductive as well as deductive approach (Van Doorn and
et.al, 2010). In the proposed study deductive approach would be used as it provides flexible
structure in relation with findings and procedure of the research. Deductive approach begins with
statement and further investigation is done with the aim to respond to it. Following this
determination of results in made in suitable way. This approach is used by the researcher as it
acts as an aid in predicting the aspects related with future.
Research philosophy
This is defined as concept that results in development of knowledge. It includes nature of
investigation with respect to research. The philosophy is determined as the development of
background under investigation. There are two types of research philosophy that includes
positivism and interpretevism. In the proposed study that aims at assessing the factors
influencing buyer behavior in the purchase and use of building materials interpretevism
philosophy will be used (Franklin, 2012). With this the researcher would be able to demonstrate
the facts and figures that are related with problem under investigation. This acts as an aid in
offering suitable justification regarding the issue under investigation.
Research type
Research types are referred to as the intention that is created by the research. It has
greater role in assisting the researcher in gaining insight to the content within the report with
effectiveness. There are two kinds of research kinds of research types. This includes qualitative
as well as quantitative research (Silverman, 2010). In the proposed research that aims at
assessing the factors influencing buyer behavior in the purchase and use of building materials
technique of qualitative research will be used. This is because it is subjective in nature.
Research design
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Research design is referred to as the design of the entire project. This results in assisting
the researcher in gaining insight to the ways through which the research can be made easier and
effective. The major reason behind adopting research design is to increase the report quality.
Further another reason of making use of research design is to enable the researcher in gaining
deeper insight to the concepts of subject matter under study (Grafton, Lillis and Mahama, 2011).
There is existence of various types of research design that includes descriptive, exploratory,
experimental as well as meta-analytic. Descriptive research design would be used in the
proposed research.
Data collection
This is defined as important part under investigation. It represents the appropriate tools
and methods that can be utilized by the researcher within the aim to collect the data in an
effective manner. This is for the purpose of achieving objectives of the research. There is
presence of two methods that assists the researcher in collecting the information which includes
primary as well as secondary data collection methods. In the proposed investigation that aim at
assessing the factors influencing buyer behavior in the purchase and use of building materials
both the data collection techniques have been employed. In the proposed research primary data
will be gathered through survey. For this tool such as questionnaire will be used. On the other
hand in order to gather secondary data published studies from past will be used. Further
utilization of online article, journals relevant with the study would be used for collecting
secondary information.
Sampling
Sampling is referred to as the choosing subset of the individuals from the population.
This is in order to ensure development of sample for the purpose of investigation. There are two
kinds of sampling technique which includes probability and non probability sampling (Qu and
Dumay, 2011). In the present study that aims at assessing the factors influencing buyer behavior
in the purchase and use of building materials probability sampling would be used. Under this
respondents would be selected on random basis. This is due to the reason that it offers equal
opportunity to all the individuals in getting selected as sample for the purpose of investigation.
Sample size
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Sample size indicates the number of respondents who are involved in the research. It
reflects the number of individuals from whom the information will be gathered in order to
conduct the research in an effective manner. With this the analyst would be able to accomplish
the objective under the investigation. For the proposed research that aims at assessing the factors
influencing buyer behavior in the purchase and use of building materials sample size would be
20 managers of different organization. These are the business customers of Kjw Drylining Ltd.
Data analysis
Following the collection of the data with the assistance of various sources another stage is
in relation with analysis of the data collected. Data analysis is referred to as the procedure that
assists in making execution of logical as well as statistical tools in an appropriate manner. This is
performed with an objective to condense, evaluate, describe and illustrate the data gathered.
Through this the researcher can draw valid conclusion from the investigation (Guercini, 2014).
There are two types of data analysis techniques that includes qualitative and quantitative. In the
proposed study qualitative technique will be used under which thematic technique will be
employed. For this themes will be developed and responses of the respondents will be presented
in it. Thus this acts as an aid for the researcher in drawing valid conclusion from the
investigation.
Ethical consideration
This is considered as an essential aspect which the researcher needs to be taken into
consideration. With the assistance of ethical norms the research can be accomplished within
specified duration of time. For the proposed study on assessment of buying behavior the ethical
norms taken into account by the researcher are enumerated in the manner below: Proper citation of work: In order to conduct the investigation the researcher has taken
views of several authors that are as per subject matter under study (Harrison and Reilly,
2011). This would be made sure that work of different authors taken in research will be
cited. The matter taken is not copied and pasted rather it will be rephrased in an
appropriate manner.
 Restricted access: For the proposed thesis the information has been gathered from
secondary sources. The studies exist on various sites. The researcher face issue in
accessing these sites thus all the aspects might not be considered in the investigation.
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Interpretation and analysis of data
Theme 1: Prices attracts customers towards products and services
Responses Frequency Percentage
Price 10 50.00%
Quality 4 20.00%
After sale service 1 5.00%
Customer support service 2 10.00%
Product features 3 15.00%
Findings: On asking the business customers regarding the factors that attracts them towards the
purchase of product and services 10 respondents say it is price, 4 say quality, 1 of the manager of
organization say after sale service. However 2 respondents say it is customer support service and
3 managers say it is product features that attract them.
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Price
Quality
After sale service
Customer support
service
Product features
Illustration 1: Theme 1

Analysis: On making analysis of the views that have been gained through the survey it has been
determined that majority of the managers of the business customers say that price is the major
factors that attracts them towards the purchase of product offered by Kjw Drylining Ltd. This is
because they feel that it is essential that the prices at which the products are offered is affordable
by the customers. This is determined by the amount of profitability earned by the organization.
Theme 2: Changes in regulation affects purchase decision
Responses Frequency Percentage
Strongly disagree 0 0.00%
Disagree 6 30.00%
Neutral 9 45.00%
Agree 4 20.00%
Strongly Agree 1 5.00%
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Findings: On asking the business customers regarding significance of change in regulation in
affecting purchase decision 1 respondents strongly agrees with the view, 4 agrees, 9 of the
manager of organization were neutral that is they neither agree and nor disagrees with the
statement.. However 6 respondents disagree with the view. Further none of the respondent
strongly disagrees with the statement.
Analysis: By analyzing the views of the business customers gained through survey it has been
determined that majority of respondents believe that changes in regulation are factor that affects
the usage and purchase decision of the customers. This is because with the alteration of
regulation there is no requirement with the firm to bring changes in the purchase of product
made. Thus it can be said that there is no link between both the factors.
Theme 3: Political environment is important in affecting usability and purchase decision of
buyers
Responses Frequency Percentage
Strongly disagree 2 10.00%
Disagree 3 15.00%
17
Strongly disagree Disagree Neutral Agree Strongly Agree
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45

Neutral 2 10.00%
Agree 4 20.00%
Strongly Agree 9 45.00%
Findings: On asking the business customers regarding their agreement on whether political
environment affects the usability and purchase decision of buyers 9 respondents strongly agrees
with the view, 4 agrees, 2 of the manager of organization were neutral that is they neither agree
and nor disagrees with the statement.. However 3 respondents disagree with the view. Further 2
of the respondent strongly disagree with the statement.
Analysis: On analyzing the views of the managers in relation with the significance of the political
environment in affecting the usability and purchase decision it has been gained that majority of
the respondents strongly agrees with the view. This is because they feel that with the change in
the policies of the government the economic scenario of the business is affected significantly.
This furthers results in influencing the buying pattern of the firm to a significant level.
18
Strongly disagree
Disagree
Neutral
Agree
Strongly Agree

Theme 4: Man power skills affect behavior of organizational customers
Responses Frequency Percentage
Strongly disagree 0 0.00%
Disagree 3 15.00%
Neutral 4 20.00%
Agree 8 40.00%
Strongly Agree 5 25.00%
Findings: On asking the business customers regarding their agreement on whether man power
skills affects behavior of organization customers 5 respondents strongly agrees with the view, 8
agrees, 4 of the manager of organization were neutral that is they neither agree and nor disagrees
with the statement.. However 3 respondents disagree with the view. Further none of the
respondent strongly disagrees with the statement.
19
Strongly disagree
Disagree
Neutral
Agree
Strongly Agree
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4

Analysis: By making analysis of the responses gained through the survey of the managers of
different organization who are customer of Kjw Drylining Ltd it has been determined that
majority of respondents agrees with the view that man power skills has greater impact on the
purchasing decision and usability of the product. This is because they believe that with the
existence of particular skills within human resources company has to make purchase of raw
material accordingly. It is due to the reason that employees possess certain skills regarding
handling of certain equipments which can result in achievement of targets.
Theme 5: Technological factor is the factors that has impact on decision of buyer
Responses Frequency Percentage
Yes 14 70.00%
No 6 30.00%
20

Findings: On asking the business customers of Kjw Drylining Ltd regarding whether or not
technological factors affects purchase decision 14 respondents say yes whereas 6 respondents say
no.
Analysis: On analyzing the responses that have been gained from the survey it has been
determined that technological factors have huge impact on the purchase decision of
organizational buyer. This is because with the existence of certain technology the firm has to
made purchase of the material accordingly. With the purchase of new material firm makes use of
current technology. The major decisions needs to be taken regarding the type of technology that
is used currently and what has to be owned in future in order to increase efficiency of business.
Findings and discussion
From the analysis of the responses gained from the survey it has been determined that
there is presence of wide range of factors that has huge impact on buying behavior of customers
to a greater extent within trade industry. It has been gained that price plays a major role in
increasing or decreasing the attraction of the potential buyers towards the purchase decision
regarding the product offered by Kjw Drylining Ltd. Along with this it has been found that
21
Yes No
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8

changes in the regulation influence the use and purchase decision of the customers to a certain
level. In addition to this political environment is also significant in affecting the usability and
purchase decision. This is due to the reason that with the change in the policies of the
government the economic scenario of the business is affected significantly. This furthers results
in influencing the buying pattern of the firm to a significant level.
It has been determined from the analysis that man power skills have greater impact on the
purchasing decision and usability of the product. This is because of the reason that with the
existence of particular skills within Human Resources Company has to make purchase of raw
material accordingly. Further employees possess certain skills regarding handling of certain
equipments which leads to attainment of desired objectives. Along with this another major factor
is technology that affects the purchase of raw material to a greater extent. With the purchase of
new material firm makes use of current technology. The major decisions needs to be taken
regarding the type of technology that is used currently and what has to be owned in future in
order to increase efficiency of business.
Make recommendations and justify areas for further consideration
Various recommendations can be provided to the company regarding the ways that can
be adopted by trade industry to attract large number of customers. It is essential for the company
to adopt scheme related discounts and offers on bulk purchase in order to increase the
attractiveness of the organizational customers. It is essential for the business to take into account
the factors that affects the buyer decision while making development of product. This is because
with the assistance of such the firm would be able to make delivery of the product in accordance
with their needs and requirements. It is recommended to the business to bring changes in the
product in accordance with the changes in market trends. This is because such which results in
increasing the demand for product which thereby would lead to achievement of business targets
in an effective manner. It has been examined that which the application of such the plastering
company would be able to attract large customer base which would result in increasing their
sales and profitability.
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REFERENCES
Journals and Books
Chen, Y. H. and Barnes, S., 2007. Initial trust and online buyer behaviour. Industrial
management & data systems. 107(1). pp.21-36.
Creswell, J. W., 2013. Qualitative, Quantitative, and Mixed Methods Approaches. 4th ed. SAGE
Publications, Inc.
Dawes, J., 2008. Regularities in buyer behaviour and brand performance: The case of Australian
beer. Journal of Brand Management. 15(3). pp.198-208.
De Mooij, M., 2010. Consumer behavior and culture: Consequences for global marketing and
advertising. Sage.
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