Management Communication Case Study - Samsung
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Added on 2020-01-28
Management Communication Case Study - Samsung
Added on 2020-01-28
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Table of ContentINTRODUCTIONManaging communication is important aspect that deals with organized planning,employing , observation and revision all channels of communication within a firm and betweenfirms. The managing communication also involve the management and distribution of newcommunication directives joint with a company, network or techniques used for exchanginginformation. It play an important role in organization as it enable in transferring information andknowledge from one individual to other. However, the present report is based on the case study
of Samsung which is South Korean company operates in electronics, engineering and chemicals.The stated document is prepared with a purpose to depict the decisions taken by this company.In addition to this, it will also define the different decisions taken by the management for thesuccess of this company (Cartwright and Cooper, 2012).TASK 11.1As per the scenario, Samsung has decide to use the GSM network at global market.However, the scenario management team on Samsung is required to take certain decisions whichare stated below.Target market: The management is required to select the target market in order to provide GSMservices to the customers. This will assist the company to analyse the actual market.Location: This is the another decisions taken by the management of the stated company inwhich they will decide to set up their office. It is necessary for the company to set up this officeat nearest reach to the customers.Finance: In order to launch GSM, the organization is required to analyse the appropriate sourcesof funds. This will help the company to identify the requisite source so that it can earn highrevenues (Dijkman, La Rosa and Reijers, 2012).Pricing decision: The management is needed to analyse the prices changed by the company forthe GSM services. For the same, the firm is required to analyse the competitors prices. In context to above, the management of Samsung is needed to focus on strategicdecisions, tactical decisions and operational decisions. With reference to strategic decisions, thefirm has evaluated the need of GSM network in order to provide better 2G service to thecustomers. As a result the organization has decided to introduced GSM services with a motive toprovide better connectivity and internet speed. Besides this, in terms of tactical decision the citedorganization need to developa divisional plan for the implementation of strategic plan i.e. ofGSM services. Here, the management needs to focus on the acquisition and requirements ofresources. These decisions will be effectively taken the middle management of Samsung.At operational level, the management of Samsung requires focusing on daily operationsof company such as people management and task management. It will assist the firm to attain itsgoals and objectives in an appropriate manner.
1.2In order to implement the propose plan, the management is needed to get informationwith reference to tax, competitors and consumers needs and demands. However, theorganization is needed to identify the taxes paid and other details. In addition to this, thecompany is also required to focus on the services offered by its competitors. This will provide anassistance to the company to take pricing decisions for the desire product. Additionally, theorganization is also required to gather informations about the business laws of UK with referenceto telecommunication industry. The management is also required to identify the recruitment andselection of the candidates for the new services. If the firm takes its existing employees for thenew product then they will be required to provide training and development sessions for thepersonnel development. This will assist the company to successfully implement the plan for thenew product (Blanc and Bouillon, 2012).In relation with aforesaid context, the effective decision making can be done by adaptingcompany's strategic plan. It will provide an insight to the to management to implement the samein a defined manner. Besides this, the establishment also needed to centred on UK business lawswhich leads to make the organization aware of the governmental policies. Additionally, thehuman resource manager of the organization make sure of the required capabilities of theworkforce for introducing the GSM services. For the same, the firm needs to recruit employeeshaving good knowledge in telecommunication services. 1.3& M1Samsung has both the internal and external sources for gathering information. Thesesources will allow the company to take appropriate decision making. The internal sources aresales figure, customers records, and financial documents. With the help of sales figures, theorganization will be able to identify the company's sales and profitability. In addition to this,financial documents will assist the company to identify the availability of finance which can beused further. On other hand, the stated organization also has external sources through which themanagement can gather crucial information. Whereas,government websites and journals can beadopted by the company. By considering this, the company will be able to analyse the currentmarket trends. In addition to this, internet is also another useful tool for the collection of requisiteinformation. With the help the stated tool, the organization can identify the services offered bythe competitors with reference to GSM services. By adopting all these sources the venture will
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