Business Strategy for Sony Corporation

TASK 1
Business Strategy

Introduction Sony Corporation
 Sony is one of the main leader of electronic market.
 Company's main office is located in Tokyo, Japan.
 The main competitors of firm are Apple, Samsung and
Nokia.
 Business adopts innovative technology in order to
develop unique products.
 Firm produces and markets its products at worldwide
level.
 The current products developed by business is
smartphones and tablets that attracts young clients.

Company's mission, vision, goals,
objectives and core competencies
 Mission- Sony's mission is to motivate and attract
different clients towards business. Thus, it is
essential for the to build effective strategies in order
to attain results and satisfy consumers.
 Vision- The vision of firm is to become the market
leader in the business sector. Organization adopts
innovative technology to develop its products and
thus enhances customer base in business.
 Goals- The main goal of business is to bring
innovation in products and services by adopting
unique technology.

Contd...
 Objectives- Furthermore, business executes
strategic planning in order to bring creative ideas
and thoughts that assists in capturing high market
share.
 Core competencies- The main competitive
advantage of business is technology adopted by
them to produce products.

Factors that need to consider when
formulating strategic plans
 Innovation- In this business is required to adopt
innovative technology so that business can plan for
new products in market and attract clients.
 Effective communication- Here, Sony is required to
develop communication so that different
information can be delivered effectively and thus
decisions can be taken in business.

Contd...
 Employee engagement- It is significant for firm to
involve employee at the time of making effective
decision and thus coordination can be developed
effectively.
 Training- Further, in order to implement the tactics
employees are needed to be trained effectively so
that they can accomplish the target and goals.