Implementing CSR activities within organization to meet sustainable objective; study of Charlotte hotel

Managing a Successful Business
Project

Contents
Part 1...........................................................................................................................................................3
P1 Aim and objective of research project................................................................................................3
P2 Project management plan....................................................................................................................4
P3 Producing Gantt chart for providing time frames...............................................................................5
Part 2...........................................................................................................................................................6
Part 3...........................................................................................................................................................9
P5 Research methodology........................................................................................................................9
P6 Recommendations for the improvements .........................................................................................11
P7 Reflective report ..............................................................................................................................12
References.................................................................................................................................................14

Topic
“Implementing CSR activities within organization to meet sustainable objective; study of
The Charlotte hotel”.
Background
CSR is the commitment of the business organizations that helps in improving the quality
of life and serving best to society. In the modern business world most of the firms are
implementing CSR activities to survive in the corporate world for longer duration (Alvarado-
Herrera and et.al, 2015). Corporate social responsibility is concern with the adoption of
sustainable practices in the operations of entities. It includes ethical responsibility, environment
consideration, philanthropy etc. Now companies are hiring CSR managers and consultants those
who have knowledge about the function and those who can make effective policies so that
enterprises can gain competitive advantage and can build trust of its stakeholders. The main
objective of implementing CSR activities in the organizations are to enhance loyalty of
customers and other users so that they keep associated with the brand (Young and Thyil, 2014).
Present report is based on the case study of The Charlotte hotel which is working in the
hospitality industry and aiming to develop its unique image in the hospitality industry. Current
assignment will discuss the project management plan, aim and objective of the study. It will
produce a work breakdown structure and Gantt chart (Attig and et.al, 2013). Data will be
collected by the managers of the cited firm and information will be gathered through
questionnaire. Data will be analyzed in this study in order to identify impact of CSR on
sustainability objective. Report will give description about tools and techniques of research
methodology. Appropriate recommendation will be given to draw a meaningful conclusion. In
last, reflective report will be prepared to discuss about own learning and performance
(Mackenzie and Peters, 2014).
Part 1
P1 Aim and objective of research project
Aim

The main aim of the study is to identify the impact of CSR activities within organization
in order to meet sustainable objective.
Objectives:
 To understand concept of corporate social responsibilities (CSR).
 To analyses the relationship between CSR and sustainable objectives.
 To investigate the implementation of CSR activities in order to increase sustainability of
the organization
 To suggest strategies that can help in meeting sustainability objective of organization.
P2 Project management plan
Task Name Duration Start Finish Predecessors
Research project 94 days Mon 2/27/17 Thu 7/6/17
Planning for the research 24 days Mon 2/27/17 Thu 3/30/17
Find research topic 10 days Mon 2/27/17 Fri 3/10/17
Make subjective problem
statement 6 days Mon 3/13/17 Mon 3/20/17 3
Set time frame for the allocation
of resources 8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of plan 61 days Fri 3/31/17 Fri 6/23/17
Critically review the literature 16 days Fri 3/31/17 Fri 4/21/17 5
Choose appropriate research
methodologies 18 days Mon 4/24/17 Wed 5/17/17 7
Calculation of the costs 7 days Thu 5/18/17 Fri 5/26/17 8
Analyses Data and interpretation 20 days Mon 5/29/17 Fri 6/23/17 9
Evaluation of result and
outcomes 11 days Mon 5/29/17 Mon 6/12/17 9

Project closer 18 days Tue 6/13/17 Thu 7/6/17
presenting conclusion and
recommendations 9 days Tue 6/13/17 Fri 6/23/17 11
Proper documentation of results 7 days Mon 6/26/17 Tue 7/4/17 13
Submission of report 2 days Wed 7/5/17 Thu 7/6/17 14
Cost: Project manager has to invest amount for various activities such as data collection, labour
etc. That can create problem in completion of project within estimated time period. It is essential
for the manager to make planning in cost effective manner.
Timescale: Project manager has to set time for each activity so that implementation of CSR can
be done within stipulated time period. Data collection, data analysis are both time consuming
activities thus, manger has to make plan properly.
Team work: Project manager has to allocate responsibility to each person propely as per their
capabilities and abilities. Team working can support in completing the project on time and
meeting with its objectives. By this way manager will be able to implement CSR in the
workplace effectively.
Risk: technical risk, lack of financial resources, Poor skills of employees are several risk
associated with the current project. Therefore, planning needs to be done effectively and project
manager has to make contingency plan as well so that real objective of Charlotte hotel by
implementing CSR can be achieved.

P3 Producing Gantt chart for providing time frames