Environment analysis of Ryanair Ryan Air

SWOT analysis of Ryanair Strengths Low cost is the key strength giving competitive advantage (Ryanair.com 2020) Low price airline as the average airfares are less than the average fare for the short haul flights of rival airlines Balance sheet is strong with consistent returns for shareholders Loyalty Innovation in services and pioneer for introducing online check in, direct or online distribution, hand luggage only travel and automated bag drop facilities (Madar 2018) Biggest short haul network in Europe with point to point service, which connected many small