SWOT and PESTLE Analysis of Ryanair: Evaluating Opportunities and Threats

CONTEXT OF BUSINESS

Table of Contents.
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
A SWOT and PESTEL analysis for Ryanair...............................................................................3
PESTLE ANALYSIS..................................................................................................................5
Evaluating changes in PESTEL factors has influenced the Opportunities and Threats business6
Analysing PESTLE factors and evaluating two leadership styles will suit the business with
relevant theory.............................................................................................................................8
Discussing the importance of Corporate Social Responsibilities for Ryanair.............................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business is being defined as the organization which uses various strategies as for
achieving the goals in effective way. Strategies of businesses is comprising combination of
various factors which helps in taking decisions and accomplishing goals as for attaining
competitive advantage. These are actions which helps in attaining goals and achieving desired
objectives. Setting strategies of business is important as it helps and serve as guide for attaining
desired goal and gives purpose for securing and gaining competitive advantage. Ryan air is the
recognized as the leading company for offering budget airline services by scheduling passengers
flights. It carries large amount of passenger flights internationally. It is offering low costs leisure
services to consumers. This report provides details about analysing companies internal and
external environment by conducting SWOT and PESTLE analysis. Further, with PESTLE
analysis evaluating factors which influences opportunities and threats of business. Also,
identifying two leadership style which suits Ryanair with using theory. Lastly discussing
importance of corporates social responsibilities for Ryanair with examples.
MAIN BODY
A SWOT and PESTEL analysis for Ryanair
Analysing the pestle factors helps in evaluating companies’ external factors impacting the
internal operations as. Rayan air is and operating as the largest budgeted airlines scheduling and
carrying international flight of passengers.
Strengths
 Providing flight at the low fares and
lowest unit cost to all the consumers.
the average costing of the fares is lower
than the other competitor providing
aviation services.
 Largest airline which are transporting
the large consumers than any other
airline.
 With the stable financial position helps
the company to grow in new markets
Weakness
 With the bad reputations is recognised
as the company’s weakness as it is
tagged with the name of worlds short
haul airlines, consumers (Barqueira,
Quadros and Abrantes, 2022). also
expressed dissatisfaction with arising
variety of issues including charges,
seats, bad consumers services and
issues regarding the CSR.
 The company main weakness is it is

with predatory pricing.
 Ryanair is the largest airline which is
having string bargaining power against
its competitors.
 With the strong management focus by
the company enables it for finding new
ways for keeping the blow cists fates
and costs of their operation (Abdul-
Kadir, Sadat and Sadick, 2020). As by
introducing of charging bags aims for
reducing checked bags which reduced
the handling costs.
gaining and earning seasonality
earnings during summers only, this
represented the loss into winter season
in one quarter for the company.
 With the strikes consisting of over pay
due to over working in company, the
pilots an various cabin crew member
walk out on union strikes force
company for cancelling many flight
resulted in loss.
Opportunities
 Borrowing the large amount from the
government provide various
opportunities to the company in respect
of the receiving interest via agreement.
 With offering new range of product in
market as of business travellers has the
opportunity to group the large market
share as providing services for offering
range of features as single fee, booking
flexibility, security lane and reserving
rows with premium seats (Ryanair
SWOT Analysis, 2022).
 With improving the consumers service
as of designing the website in more
attractive manner and providing easy
booking by introducing mobile app,
relocating with the seating, removing
Threats
 Due to covid company faced many
restrictions and various rules and
regulations by governments with
inconsistent for handling the operations
resulted in delay in recovery of crises
which is a threat.
 Accidently not able to defend the
position about establishing the low cost
fares as media advertises and regulated
information about the company reduces
safety measures as for serving low cost
to consumers, for the inability to defend
this statements by the company resulted
in loss and bad reputation in front of
many consumers (Dubis and Cybowicz,
2021).
 With the weak GDP level resulted on