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Case Study on Tiffany and Company

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Added on  2020-04-21

Case Study on Tiffany and Company

   Added on 2020-04-21

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MarketingCASE STUDY ON TIFFANY & COMPANYby Student’s NameCode + Course NameProfessor’s NameUniversity NameCity, StateDate
Case Study on Tiffany and Company_1
MarketingTiffany & CompanyIntroductionToday’s companies start with less effort with the help of modern technology which has made it possible for almost anything to happen (Cowley, 2017). But some companies made it through all the years of transitions (Cowley, 2017). Tiffany and company is one of the companies, having 18 decades of existence with jewellery as the main product. It is a global company dating back from 1837 in New York City, USATopicAll the resources for the Tiffany & Co. come from the environment by mining making thecompany accountable for the effects encountered. Diamond and gemstone jewellery are the significant sources of revenue to Tiffany. The company has gained more respect for initiating essential feelings like love between people. For a new product to sell, sometimes advertisements are done by celebrities depending on their public influence. They use the brands when shooting video footages increasing chances of selling products especially from Tiffany (Ismailova, 2017).For any brand business, there must be a retail platform for exchange. Tiffany has many operational stores; 122 in the US, 72 in the Pacific, 38 in Europe, 56 in Japan, 5 in the UAE and 1 in Russia. This made the company independent raising its profits and net sales. New marketing places like India, Russia and the Arab countries give hope to the improvement of the company inthe coming years (Ismailova, 2017).India has the best human resources and favourable conditions developing the economy in the Gem and Jewelry sector. The GDP growth rate for India was 5% by 2014. Indians are among the largest consumers of jewellery because of their culture and traditions. This provides the first
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