Case Study on Superbrand Assignment

Case Study

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Issue of Week 2.......................................................................................................................1
2. Issue of Week 4.......................................................................................................................3
3. Issue of Week 5.......................................................................................................................5
4. Issue of Week 6.......................................................................................................................7
5. Issue of Week 8.......................................................................................................................8
6. Issue of Week 9.....................................................................................................................10
CONCLUSION..............................................................................................................................11
RECOMMENDATIONS...............................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
According to Barr, H., 2017. Defining social studies. Teachers and curriculum. 1(1)
stated that “Understanding people means having ability in empathizing along with person so that
it helps individual in thinking the same way the other person thinks”. Thus, in the following case
study, Superbrand has been taken into consideration. It is the organisation that publishes surveys
that is related to brands.
Thus, in the following case study, various issues of Superbrand has been discussed.
Further, recommendations to resolve those issues has been discussed in this case study. In
addition to this, this case study also highlights on the theories and approaches that has to be
adopted by the cited company in order to overcome the barriers.
MAIN BODY
1. Issue of Week 2
Answer to Question 1.0-
According to (Connolly and Dolan eds., 2017) Superbrand is an original company that
was founded in 1994 by Marcel Knobil in London. Thus, the approaches that were applied in the
checkout department of the particular brand did not work. So, they have to apply following
principles that may lead them in achieving good and healthy relationships between workers and
management.
Principles of scientific management
Development of science for each part of men's job- the suggestion for these principles
is that the work that has been assigned to the workers of Superbrand must be critically observed
and also analysed by taking each and every element into account along with the time that has
involved (Baker, 2014). Thus, the odd rule of thumb is replaced by the use of methods of
enquiry, investigation, data collection, analysis of rules and also framing them. Under this
management the decisions that are made mainly depends on the basis of facts and also be the
application of scientific decisions.
Mental Revolution- According to (Kumar and Gupta, 2017) it involves attitudes of
workers and management of the Superbrand changes towards each other. Therefore, both
employees and leaders of them must realise the importance of both and should work together
with complete cooperation. They both must have and should work for the common aim that is
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