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Internal and External Factors of the Company - Case Study

   

Added on  2020-12-24

9 Pages2602 Words332 Views
CASE STUDY

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Analysing Companies internal and external Factors...................................................................1Core competences of the company and how they can sustain a competitive advantage............4Recommendations for the future expansion strategy of the company........................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONMormor Magda’s ice cream is a small ice cream manufacturer with their main factorylocated in Taberg, Sweden. This case study will lay emphasis on all the internal and externalfactors of the company and analyse them with the help of various analysis methods, after thiscore competencies of the company will be discussed to sustain the competitive advantage and atlast recommendations will be given for the future expansion strategies of the company(Aschemann-Witzel and et.al, 2017). MAIN BODYAnalysing Companies internal and external FactorsThere are various internal and external factors that can affect the Mormor Magda's IceCream. Internal factors such as findings source of income, investments, companies location,equipments, facilities, employees audience etc. and external factors like competition, politicalfactors, economic environment, opportunities, threat etc. Internal and external factors of MormorMagda's ice cream can be analysed either by SWOT analysis or PESTLE analysis.SWOT Analysis of Mormor Magda's ice creamStrength: One of the main factors of the company was its unique and variety of flavours they servelike dairy-free ice creams which were one of the factor for their success. They havevariety of products that are totally different as compared to other ice creams factories.This has attracted many people, especially those individuals with allergy as companiesdairy free products has helped them to satisfy their needs (Grant, 2016).Another strength was their reasonable cost of ice creams which attracted manycustomers. There product cost was so reasonable that at the first two days of theiropening they had 650 customers queue outside their factory.They invested in local business to get potential return on sum invested.Many of their important investments also helped them to grow like purchasing newvehicles for transportation, purchasing sales equipments, installing cooling equipmentsetc.Their ice creams contain low amount of air which makes it much heavier and better intaste as compared to their competitors (SWOT Analysis, 2019).1

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