Marketing Strategies for Bulla Family Dairy Company

Individual report
presentation

INTRODUCTION
• Marketing is an essence for all the companies and businesses. It is the
management of exchanging relationship within market. Companies use
various tools, methods, techniques and strategies of marketing in order to
satisfy customers. For management of business marketing is one of the
premier element.
• This present report is based on Bulla Family Dairy Company of Australia that
was founded in 1910. It is a dairy company of Australia that produces national
and export range of ice cream, table cream, sour cream, yogurt, imitation
cream and cottage cheese. Headquarters of this company is situated at 15
Swann Drive, Derrimut, Victoria.
• This present report will introduce how any company can conduct marketing
activities for launching of new product i.e., 100% natural fruit flavour ice
cream. External and internal analysis will be also conducted in this report

PART 1
SWOT Analysis of Bulla family Dairy Company
• SWOT analysis and identify both external and internal
analysis, it is a framework that help company to evaluate
its position. Bulla family diary is also using SWOT
analysis model

Strengths
 New Business strategy.
 Special offers.
 Company is giving highly competitions
 Highly motivated workforce.
 Highly quality and food safety reputation.
 Flexible and Small production.
Weaknesses
 Niche target market.
 Higher price.
 No reputation.
 No capital(seeking investors).
 More difficult to promote.
Opportunities
 Can become famous by its natural products
 Developing multiple chains of dairy.
 Can become Listed company.
 Can enter into foreign market.
 Loyalty to premium brand.
Threats
 More competition.
 Similar concept or service.
 Rising operating cost.
 Price war.
 Import restrictions.