Internationalization Marks & Spencer Organisation : Case Study
9 Pages2669 Words78 Views
Added on 2020-07-23
Internationalization Marks & Spencer Organisation : Case Study
Added on 2020-07-23
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Case Study
Table of ContentsINTRODUCTION...........................................................................................................................2Main Body.......................................................................................................................................3Organisational Performance and Performance Measurement.....................................................3Communicating performance to stakeholders.............................................................................4Risk management........................................................................................................................4Quality management and improvement......................................................................................5Financial performance.................................................................................................................6Customer perceptiveness.............................................................................................................7Employees Perceptiveness..........................................................................................................7Implementation issues.................................................................................................................8Recommendation and improvement................................................................................................8REFERENCES................................................................................................................................81
INTRODUCTIONIn the present project the Marks and Spencer company has been selected. The presentcase scenario is based on the internationalisation in retail industry. This case study emphasizeson describing s the internationalization Marks & Spencer organisation which is operating inretail industry. Report have focus on identifying the way marks and Spencer company hassuccessfully expanded business operations. It also emphasizes on highlighting the problemsfaced by an organisation during the time of expansion. Assignment will describe the tools,strategies or techniques adopted by firm for overcoming barriers. Main BodyOrganisational Performance and Performance MeasurementThe company has to face many challenges and cope up with difficult situations which hasoccurred due to dynamic business environment. There has been decrease in company sales andstock price during the time of expansion. The cited venture has planned to appoint marketingteam for improving business performance and promoting goods or services in the internationalmarket. Marketing team in an enterprise has forced organisation to adopt proactive strategy andbecome more market driven. Objective of firm is to get brand recognise by customer in theglobal market and gain customer loyalty. The company has to face many challenges and issuesrelated to establishing good position in the market. Business venture has faced difficulty inidentifying the location for establishing outlets and in recognising the target market. This factorhas direct effect on the financial stability of company. Many of the employees in an enterprisehas to face difficulty into adjusting into new environment. Due to the expansion activity ,organisation has face major difficulty in maintaining the demand and supply of goods or serviceswhich has lead to the higher level of dissatisfaction among customers (Bornman and Puth, 2017)Marks and Spencer has planned to deliver value to customer by providing them goods orservices at reasonable price. This factor has supported organisation in attracting more numbers ofcustomer. It has also provided business entity an opportunity to enter into new market. Themarks and Spencer has also planned to seek support from the industry in fostering growth.Business entity has planned to implement system or technology for checking the quality ofproducts. This activity has supported firm in enhancing the quality of goods or services. It hasalso provided an organisation an opportunity to gain customer loyalty , increase sales as well as2
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