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Managing a Successful Business Project - Marks & Spencer

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Added on  2020-12-28

Managing a Successful Business Project - Marks & Spencer

   Added on 2020-12-28

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Managing a SuccessfulBusiness Project
Managing a Successful Business Project - Marks & Spencer_1
TABLE OF CONTENTS1 .Topic and rationale......................................................................................................................32. Research aim and objectives..............................................................................................33. Scope and limitation of the research .................................................................................44. Resources and costs considerations ...................................................................................45. Gantt chart and work breakdown structure .......................................................................56. Risk register .......................................................................................................................5Annex 2 ...........................................................................................................................................1
Managing a Successful Business Project - Marks & Spencer_2
1 .Topic and rationaleMy research is all about the benefit which can be gained as well as risk which marks andSpencer has to face by entering into a joint venture with global companies. I have chosen thespecific topic for investigation because my study could be very helpful to the business.One of the main reason for selecting the specific topic for investigation is that researcherintends to develop understanding about the global joint venture business. In addition to this,other rationale is that investigator want to help firm in determining the most appropriate modefor entering into global market. Marks and Spencer is a British multinational organisation operating business in retailsector. Business entity specialises in selling clothes. Other goods offered by organisation arefood as well as home products. An enterprise also has approx. 979 stores worldwide. Romania isconsidered top be as most attractive market. Marks and Spencer is planning to offers its productsor services in niche market. An organisation is planning to target those customers those whowant to buy fashionable clothes t low price.Globalisation is the phenomenon which has provided the companies an opportunity toexpand business and earn higher profit as well as revenue. Due to different types of barriers suchas lack of resources, competitive pressure etc. organisation are facing difficulty in entering intointernational market and they are searching for new modes or strategies for expanding businessat global level. It is very much crucial for management in an enterprise to select the best entrymode as this factor have direct as well as significant effect ion business performance. Evaluationof the strategy chosen for entering into global market is required to be done as this will assistfirm in ensuring success. It will also help an organisation in eliminating the risks. The topicchosen for the research is related to the benefit as well as risk associated with implementing theJoint venture strategy for entering into global market. 2. Research aim and objectivesAim : To assess the benefits and risks associated with Forming Joint venture for entering intointernational market- A case study of Marks and Spencer. Specific Objectives are :
Managing a Successful Business Project - Marks & Spencer_3

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