Case Study on Web based Shopping
Added on 2020-06-06
8 Pages1997 Words34 Views
Business DevelopmentMarketing
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Case Study
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MARKET RESEARCH...................................................................................................................3RELATIONSHIP.............................................................................................................................4TARGET SEGMENTS....................................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarket research and segmentation both are essential activities for every business. In regardto have sustainable development of business the management need to have concerned regardingmarket conditions. On the basis of analysis the decisions regarding segmentation are being takeninto account. In order to have better understanding about the subject, BROWN GIRL LIPSlipstick manufacturing firm has been taken into account. MARKET RESEARCHWeb based shopping has been most helpful for individuals in late time. It has been seen thatshopping inclinations change contingent upon a man's circumstance. Numerous individuals arebeginning to lean toward web based shopping more than in-store shopping. Web based shoppingis most advantageous for people that don't have sufficient energy to go to the store. On the offchance that individual is occupied with an online activity or online classes then internet shoppingcan now and again be more helpful. It's additionally helpful since individual don't need to drive,get the transport, hold up in a long queue, or manage not having the capacity to discover a thing.In-store shopping can be most helpful for the individuals who are once in a while at home anddon't have room schedule-wise to analyse costs. It's particularly helpful for the individuals whowork outside of home and understudies on grounds. In-store shopping can likewise be a tonfaster since you don't need to stress over transportation.It indicates that for company theconsideration of online shopping store is more convenient as it will assist in improving theperformance. In addition to this, it can be said that using online shopping the overall market share ofcompany can be advanced in critical manner. It assist customers to have easy access to theproducts and services so that their needs can be accomplished. Business can also attain rapidgrowth so that long term opportunities can be attained. It also save time and cost which need tobe referred by management in appropriate manner. However, disadvantage of online shopping isdelay in delivery. It might affect the customer perception towards online shopping. It means thesupply chain of company must be advanced so that goals and objectives can be accomplished. FactorsLakmeElleCovergirlStrandsBROWNGIRL LIPSProduct qualityHighModerateLowLowHigh
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