Marketing Mix for Body Shop

TASK 2
MARKETING MIX FOR
“BODY SHOP”

Introduction
 Body Shop is a renowned British brand of
cosmetics and skin care products.
 It is a leading market of UK with around 2500
stores and 1200 products of its own, ruling
over 61 countries.

Two different segments
1st
Teenager Girls
13 to 18 years age group
2nd
Working Women
Above 18 years

Elements of marketing mix
 Product- For teenage girls, Body shop has
introduced a natural and mild product. However, for
working women, it has launch a coloured lip balm by
using organic and natural fruit essence.
 Place- Teenager's are more prone to online activities
are very fond of making online purchase. It is also
matches their suitability. Therefore, Body Shop
facilitates online ordering of its products.
Contradictory to that, office going women prefers
trial methods by visiting the retail stores and later
purchasing the product.

Cont.
 Price- Due to a low source of income in teenager's,
Body Shop introduces its product in two different
range of prices. Low cost products are affordable by
the teenager girls. However, office going women can
easily afford high range cost and gives more value to
the product quality.
 Promotion- The promotional activity is similar for
both the segments by varied maens of advertisements
in newspaper, magazines and televisions, hoardings
and banners, etc. The cited firm also update its
website on a regular basis to acknowledge its
activities to the service users.

Difference in B2B and B2C
There's a significant difference between marketing a
product to business and to the customers.
 B2B- Business to business is a method of personal
selling where it majorly relies on private contracts with a
different situation of broadcasting a product. It requires a
prompt idea to deal with the distributors with a plan to
convince them.
 B2C- Business to customers carries a different approach
of aiming at masses of people and requires a huge source
of funds to make advertisements with the help of media.