A case study on Vodafone : Assignment
Added on 2021-02-21
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RESEARCH PROPOSAL
Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title:To analyse the different strategies employed bybusinesses to enter emerging markets.Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)Aim of present investigation is “To identify the effects of globalisation on acompany while entering rising business markets”. A study onVodafone. 1.1: Purpose of research: Main purpose of conducting the investigation is “Toidentify the effects of globalisation on a company while entering rising business markets”. Astudy on Vodafone. Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):1.2: Research's objectivesTo identify the benefits of global expansion for a telecommunication businessTo identify different market entry strategies that can be used by a company whileglobalising its business.To evaluate the barriers faced by Vodafone while joint venturing with IBM.Research QuestionsWhat are the benefits of global expansion for a telecommunication business ?Discuss the different market entry strategies that can be used by a company whileglobalising its business ?What can be considered as barriers faced by Vodafone while joint venturing with IBM.
1.3: InterventionThe intervention on particular subject i.e. globalisation, which is a wider area that requiresproper understanding and this is because many business companies that are looking forward toexpand business at international level.1.4: Principal OutcomeOutcome of investigation done on a particular subject i.e. globalisation and it is directlyputting impact upon knowledge level of researcher.1.5: SummaryThe research is going to conclude a range of facts and figures, that will help investigator inenhancing the overall knowledge of researcher as well.Section Two: Reasons for choosing this research project2.1: The reasons why you have chosen this projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):The vital most reason behind selecting the topic i.e. “To identify the effects ofglobalisation on a company while entering rising business markets”, is the self interestof the researcher. It will help investigator in enhancing the knowledge in regards to themarket entry modes that can help a company in expanding business at internationallevel.Companies that are looking forward to improve their profits has grabbed emergingmarkets as their opportunities and with the help of different entry modes like Jointventures, partnership and more, it enabled organisations in reaching to new heights.2.2: Personal interestAnother significant reason behind conducting the research is personal interest whereinvestigator will directly improve overall performance level as well. Here, to analysethe issues, that could be faced by business organisations like Vodafone at the time ofentering into the emerging markets.Section Three: Literature sources searchedUse of key literature sources to support your research question,
objective or hypothesis: Benefits of global expansion for a telecommunication businessAccording to Forbes, (2018), there are a range of benefits, which a telecommunicationbusiness organisation can get through business expansion and these are described underneath :Double Down On Customers : In present context, it can be said that, if a telecommunicationorganisation expands its business, it will directly grab attention of customers that are lookingforward to use much more effective and efficient personalized digital services. With the helpof this, number of customers will improve (Tongchaiprasit and Ariyabuddhiphongs, 2016).Presence in all over the world : Business expansion will directly improve company's presenceall around the world. Through this, it can be said that the network of the organisation willbecome much more stronger than the existing one.Competitive advancements : In present time, there are many business organisationsperforming within the telecommunication industry, business expansion will help a company inthe same sector to gain competitive advancements.Different market entry strategies that can be used by a company while globalising itsbusinessAs given by Qiu and et. al., (2015),, there are a range of market entry strategies that came infront of business organisations, that might help them in expanding business within theemerging business markets and these are given beneath :Exporting :Exporting goods can be considered as one of a crucial market entry mode amongforeign markets. Basically, this depends upon the demand of goods that a company is offering,than it is possible that chances are specifically high where an importer might consider theproduct and purchase it.Franchising : Considering this approach, a business organisation could easily performbusiness into the emerging markets with minimal risk. Under this, an individual for thecompany sells products and services on behalf of it. Within the franchise, a business personpays the company for using its trademarks, name, manufacturing process or the products andservices.Joint Ventures : In present subject, a joint venture basically allows a business organisationshare the risks and the rewards with the company it has done the agreement with. Together, thetwo businesses can split the costs associated with finding and building a new location on
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