Micro-environmental Influence and SWOT Analysis of Caterpillar

Caterpillar

Micro-environmental influence
• The company Caterpillar, was founded in the
year 1928, as a result of two companies joined to
work together. The two companies were Holt
Manufacturing company and the C.L. tractor
company. Caterpillar serves the customers
around the world, include the building
contractors from the European and Chinese
markets. The customers include landscape,
construction, and agricultural markets.

• Caterpillar has built strong relationships with
their customers. The building construction
groups helped the company to create buyers
personas for the customers of their impact.
• The company believed that their success was
their customers, as they established healthy and
emotional connection with them. Thus,
Caterpillar made strategic decision to sharpen
their customer-centric focus (Caterpillar, 2018) .