Barriers to Effective Communication in Online Shopping

CFPBUS004 Business
Communication

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Barriers to communication......................................................................................................................3
Strategies to overcome barriers................................................................................................................4
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
The business communication is the process which involves sharing the information
between workforce within and also outside the organization. It is important to have effective
communication channel among the company and customers so that they are attracted and
retained in the organization (Malyuga and Orlova, 2017). This report is based on case study of
Something for everything where it has designed the website to sell its offering but is facing
problems. This report shall cover the barriers of communication and its strategies to overcome it.
MAIN BODY
Barriers to communication
There are many barriers which are discouraging the customers to shop with the company.
These are illustrated below-
 Physical- This is one of the biggest barriers in the online shopping as the customers are
not try the clothes before purchasing it. Online shopping has eliminated the trial of
clothes so it becomes difficult for the customers so choose the cloth which can suit their
size and color.
 Emotional- This barrier provides that the pandemic have reduced the social outing and
gathering of the people due to which the customer has lost its purpose of doing the online
shopping. This inner emotion is a hurdle in effective communication between the
customer and company which is reducing the sales as people are not doing online
shopping.
 Information- The lack of information to use the website and lack of knowledge regarding
the policy of company relating to online shopping is also resulting in barrier of effective
communication as the customers are not able to communicate or shop with the company
effectively.
 Technical- As the website is new so there are many bugs being identified by it such as
out of stock products, basket being emptied automatically; etc. which is making the
shopping experience of the customers bad. These bugs are resulting in increasing the
frustration level of customers which does not support them to shop online.