Business Communication Assessment 2022

BUSINESS COMMUNICATION
Students’ name
Students’ ID
Course name
Subject name
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Table of Contents
Assessment 1..............................................................................................................................3
Introduction................................................................................................................................3
Conclusion..................................................................................................................................4
Assessment 2..............................................................................................................................5
Introduction................................................................................................................................5
Analysis and discussion.............................................................................................................5
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................9
Reference..................................................................................................................................10
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Assessment 1
Introduction
Online shopping is one kind of electronic factor which allows people to purchase directly
from a website also when they are at home with few clicks. In the present scenario, people
like to shop everything online which includes necessary products to luxurious products.
During a pandemic, people have no option to go outside and they have only the option to
purchase online. As a manager of a popular clothing chain. Something for everything, there
are some of the barriers which may discourage the people from shopping from this website
which has been discussed in this paper.
Physical barriers
During a pandemic, people need to stay at their homes and purchase everything from online
because online delivery is only available. However, people have the mindset that they will get
the wrong size or wrong product if they purchase clothes from online. They are not ready for
opting for an online purchasing facility (Tandon, et al., 20118, p. 58).
Emotional barriers
During a pandemic there are so many people who lost their job or some of them faced
deduction in their salaries and due to that reason, they all are emotionally broken down and
are not in that state to purchase clothes online. On the other hand, most of people do not shop
online due to their fear which has catered to their emotional well-being during this pandemic
situation.
Informational barriers
Some of the people are facing informational gaps and they are unsure about the return policy
of purchasing clothes online and they are also not sure about getting their money refund if
they return any products.
Technical barriers
At the time of the pandemic, people have only the option to purchase online. However, any
type of technical issue may frustrate customers and due to that they shift to other online
shopping options. Customers face some problems whenever they add something in the cart
after 30 mins it's deleted automatically and if one product is available after some point of
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time its showing unavailable. For these reasons, most of the people are seen to be hesitant to
purchase online.
Cultural barriers
People like to explore every possible product which is a substitute of their first choice during
shopping online. They have to spend their leisure time scrolling down the website by going
through all the products and all the brands before making a decision to purchase anything.
However This online shopping may consist of some limited stocks and also people have no
language preference to choose before they are going to shop. This may reduce the purchasing
power parity of the company.
Conclusion
Two kinds of people can be classified according to their attitude towards shopping. One kind
of person who loves to visit stores physically to buy anything especially clothes and one kind
of person who purchases every single thing online. Due to the pandemic everyone is forced to
stay at their home and people have no option but to shop online. At the end it can be
concluded that there are several barriers that need to be solved to smoothen the online
purchasing facility during this pandemic.
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