Improving Business Communication in Online Retail

Business Communication
With the outbreak of the pandemic COVID-19, retail industry went into many changes and the shopping
lifestyle of the people have changes due to COVID-19 restriction there is rapid rise in the online shopping
which has become part of normal way of life for the people. But in online business there is need of
effective communication which encourage the customer to spend more on the business and this is where
Something for Everyone is lacking behind as their sales are not as high as it would like to be. So, they
decided to create a new website of the same issue to create a better website for the business that is effective
in proper communication about the SFE product to the customers.
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◦ Information barriers- There are no proper information mentioned in the
website about the product return and refund policy. This made
misunderstanding for customer that they think return policy would charge
more to them and their no point to pay more.
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◦ Technical barriers- Technical barrier can easily discourage the employee
from buying this is because SFE found some issue with their official website
design as the site automatically empties the customer cart after 30 minutes
which creates great frustration among the customers. Also, there are some
products which are still listed available despite being out stocked.
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◦ Business Communication
Barriers
Physical barrier- There is no physical presence of the store and customer cannot try the clothes and are not
fully sure whether the outfit order is of their size, there is uncertainty of the size and material. There is no
proper communication medium from which customer can assure the nature and physical character of
clothes.
Emotional barrier- Due to COVID-19, people have lost their job and the spend limit of the people reduced
and some are on reduced hours. Moreover, due to pandemic restriction there are no social events which
customer would attend and this make no point on buying clothes for home tour.
Culture barrier- The website is only in English language and also there are limited stock of the cultural
lifestyle selection.