Challenges Faced by Uber: Legal, Regulatory, and Operational Risks

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Executive Summary
Uber was founded by two person named Travis Kalanick and Garrett camp while they are on ride
on a snowy evening in Paris. They have some kind of issue in haling a cab and so they came with
idea of providing cab services with help of application. Uber services was in San Francisco in the
year of 2010. One of best feature of Uber application is the ease of using it. The mission
statement of Uber is its core business strategy like reliability and convenience of using it. In the
last few years Uber has expanded its business in more than 300 cities in 60 countries.

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Table of Contents
Introduction..........................................................................................................................4
Discussion............................................................................................................................5
Key challenges faced by UBER:.........................................................................................5
New models or new face:................................................................................................5
Risks regarding safety:....................................................................................................5
Challenges faced in defining itself:.................................................................................5
Legal Issues:....................................................................................................................6
Risks regarding the bottom line:......................................................................................6
Operational risks:.............................................................................................................7
Risks regarding the Taxes:...............................................................................................7
Risks of being a UBER driver:........................................................................................7
Regulatory barriers for the growth:.................................................................................8
International market obstacles:........................................................................................8
Direct indirect and emerging competition:......................................................................9
Multiple material potential legal and regulatory challenges:........................................10
Challenges associated with the growing marketplace management risk:..................10
Challenges associated with the rising consumer expectations..................................11
Recommendation...............................................................................................................13
Conclusion.........................................................................................................................14

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