Challenges for Small Event Management Companies When Adopting Social Media for Increasing Customer Loyalty

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Added on 2023/01/03

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AI Summary

This study explores the challenges faced by small event management companies when adopting social media strategies to increase customer loyalty. It examines the impact of social media on customer relationships, the risks and benefits of social media marketing in the sector of small event management companies, and the relationship between social media and online sales in small enterprises.

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Challenges for Small Event Management Companies When Adopting Social Media for Increasing Customer Loyalty

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