Change Management - A student's perspective

Running head - CHANGE MANAGEMENT
Change management
Name of the student
Name of the university
Author’s note

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Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Creating an urgency sense at Sainsbury’s..................................................................3
Building Coalition......................................................................................................7
Formation of Vision.................................................................................................10
Communicating the Vision......................................................................................11
Removing the Obstacles...........................................................................................12
Short Term Goals.....................................................................................................13
Task 2.......................................................................................................................15
Relationship between leadership and change agents...............................................15
Effectiveness of change agents................................................................................15
Evaluate change theories, tools and techniques.......................................................16
Relationship between management disciplines and effective organizational change
..............................................................................................................................................17
Role of various business departments within change management.........................17
References................................................................................................................19

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Introduction
Sainsbury’s is the name that is famous around the world. The brand is the second
largest supermarket chain in the whole of the United Kingdom. The organization has a
market share equivalent to 16.9 percent in the supermarket chain (Bailey and Alexander
2017). The organization was founded in the year of 1869. The founder John James Sainsbury,
by whose name the empire was started, open with just a single shop at the Drury Lane at
London. From there till 1922, the organization have achieved the name of becoming the
second largest retailer of products of groceries. The organization started off like being the
normal retail store. However by 1922, it has become the early adopter for providing self-
service retailing in the whole of the United Kingdom. The organization have had their heyday
in between the year of 1980-1995 (Alexander 2015).
After that, the organization have was taken over by Tesco for becoming one of the
leaders in the supermarket field. Thus, after the down fall in the year of 2004, Sainsbury’s
have gone through many change in their strategies and other organizational factors (Woo and
Lee 2018). The following case would be discussing about the various change management
factors that have helped in enacting a organizational change and a the necessary evaluation of
many organizational factors such as internal and external factors, building a coalition,
developing a broader strategies and goals, tools for implementing the plans, removing the
obstacles by identifying potential resistances and creating SMART goals (Hayes 2018).
Discussion
In the following report, the change management would be analyzed implemented by
the use of Kotter’s 8 step guidance (Doppelt 2017). There would be use of the first six steps
from 8 total step that is discussed by Kotter. The first six step includes – creation of urgency
in the organization, formation of powerful coalitions for guiding, development of strategic

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plans and vision for the organization, communication in the organization regarding the vision
and spreading the aim of the vision among the employees of the organization, removing all
the resistances and obstacles in the implementation of the strategic plan and finally, creating
shirt term wins and SMART goals.
Creating an urgency sense at Sainsbury’s
A sense of urgency is classified as the change that is needed to enact in the
organization at the time of crisis or managing the strategic implementation by leaders as the
agent of change (Frankland et al. 2015) any critical stakeholders. The critical stakeholders of
the organization composes the apex management, employees, investors and customers. They
all compose as the critical stakeholders at Sainsbury’s. Another scenario at which Sainsbury
could use the sense of urgency would be when the leaders at Sainsbury wants to explain the
importance of making the speedy changes in the existing condition of the organization. At the
time of creating a sense of urgency in the organization, leaders are supposed to alert the
organization about the changes that is supposed to occur at the organization so that the
employees are aware of the fact that new changes are being enacted in the organization and
the organization is also aware the process of the change (Cameron and Green 2015).
There are many factors that includes in the organizational change factors. An
organization is composed of both internal and external factors. Analyzing these factors helps
in making the environment of the organization ready for processing the new and modified
change plan in the organization and the implementation of better strategic plans for
conducting business.
There are many internal factors that affects an organization and thus is needed to be
analyzed for the implementation of a change plan. Factors that compose the internal parts at
Sainsbury’s are – the mission of the organization, the leadership of the organization,

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communication mediums and channels in the organization, the structure of the organization,
and the learnings of the organizations (Hornstein 2015).
The mission statement at the Sainsbury’s explains that the organization id responsible
for creating a better environment for the customers by making the brand the first choice for
the customers at selecting food and delivery products. They plan to deliver their motto by
creating a sustainable and quality service with competitive cost by working in a faster,
simpler way and all together (Lewis, Cantore and Passmore 2016). The mission of
Sainsbury’s needs to be upgraded as just only focusing on delivering quality products would
not be enough by creating a sustainable environment for the business chain and working in s
more simpler and faster way. The organization needs to understand that what are their
customers’ needs and what products they want from them. The choice of people is different
for each individual and their analysis of quality is also very different from one another. Thus,
Sainsbury needs to analyze the quality bar for each separate individual.
Leadership of Sainsbury’s were transferred to Tesco’s after the year 1995 to make
them a global leader in the grocery market. Leadership falls under the internal factors as it
helps as leadership is an important quality that helps in success of the organization. Quality
leader helps in creating an environment that helps the organization to gain success. Therefore,
great leaders are required for Sainsbury’s to access the organization and achieving the correct
success plans (Lozano, Nummert and Ceulemans 2016).
Communication inside an organization is important. There should be different types
of communication channel in the organization that would help in creating a better work
environment at Sainsbury’s. Communication would help in discussing the results in the
organization (Booth 2015). The flow of communication is from the higher level to the lower
level. Thus, it would be important for Sainsbury’s to maintain this flow of communication in

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the hierarchical structure at the organization. Sometimes, there are organizations that have
quality structure but have a flawed communication channels. Thus. It is necessary for
Sainsbury’s to maintain a good flow of communication from higher level to the lower level to
achieve success while conducting business in the grocery market worldwide by discussing
their results and strategic plans among the employees and the management of the
organization (Lines et al. 2015).
Structure in the organization is one of the most important aspect that is needed to
analyzed is there should be implementation of change of plans and management at any
organization. At Sainsbury’s, the organizational structure is rigid. But, the structure of the
organization that is operational at Sainsbury’s is of hierarchical structure. (Ceulemans,
Lozano and Alonso-Almeida 2015). There are many layers at the organization from the top to
the bottom of management. There are boards of members, apex management, employees,
both at senior ad lower level and many more. Burt, if change is to be implemented at
Sainsbury’s for more efficiency, it could be proposed that a flat structure is to be applied at
the organization. Flat structure have very few hierarchy levels in them that helps in accessing
and making it more efficient. The advantage over flat structure over hierarchical structure is
that having fewer levels would help in creating a better performance for Sainsbury’s at the
global market.
Learning is also an important internal factor that helps in analyzing change in an
organization. Learning is an important fundamental to gain knowledge for human beings.
Learning is accounted both directly and indirectly for the success of any organization. It helps
in understanding the flaws and weakness in the organization that would eventually make the
organization one step closer to a broader aspect (Bradley 2016). There have been
advancement in the technological field in the recent years. These technologies have been
helping organizations in making a betterment in the field by making the work easy, fast and