Change Management

Running Head: Change Management 0
Change
Manage
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Assignment 1
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Change Management 1
Table of Contents
Introduction................................................................................................................................2
Starbucks Innovation Lab..........................................................................................................2
PEST Analysis...........................................................................................................................3
Impact of change........................................................................................................................5
Impact of change upon leader effective, individuals and team behaviour.................................5
Strategies to minimise impact of change...................................................................................6
Lewin’s Change management model.........................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8
Bibliography.............................................................................................................................10
Additional readings..............................................................................................................10

Change Management 2
Introduction
In order to develop a learning organization it becomes imperative to implement change and
survive in the competitive business environment. The need to implement change in the
organization is due to the pressure of the external and the internal forces. The main drivers of
change include the desire of the organization to use its capabilities and the resources that
helps in developing innovation (Hayes, 2018). It also includes the occurrence of
dissatisfaction among the employees which fosters to implement change in the existing
policies. The external drivers for change include changes in the technology and the lifestyle
of the customers. The development of the new policies by the government and the increasing
competition among the companies develops the emerging need to implement change and
sustain the modest lead of the business (Cameron and Green, 2015).
The implementation of change creates new business opportunity for the organization. It
allows the organization to stay updated to the current industry trends and increases the
efficiency of the business which allows the company to target the new potential customers.
Changes in the organization strategy allows the company to adapt the changes in the legal
environment and develop cost friendly solutions but it also come with more risk of failure
and resistance of employees to adopt the changes (Celik and Ozsoy,, 2016).
Starbucks Innovation Lab
Considering the complexities in the business environment Starbucks has developed new
innovation lab that brings the new approach to change at the coffee giant. It is named as Tryer
center at its headquarter in Seattle. The aim of the centre is to bring a next wave of innovation
it its brand and focuses on developing new beverage platform and delivering improved in

Change Management 3
store experience. It also focuses on creating stronger digital relationships by quick
prototyping through 3D printer and enhancing the distribution devices (Rogers, 2019).
Through this innovation lab the company has developed 133 unique projects comprising tech
informs, Instagram commendable drinks and soup making equipments. The innovation lab
has developed a single cup making model that brews the coffee in two minutes and
mechanically gutters it to make simpler for the Baristas. This lab focuses on bringing the new
ideas and converting it into action in 100 days. It has implemented 40 projects in the stores of
Starbucks. It is analysed that the innovative projects has helped the company to increase its
sales growth to 4% in United States (Taylor, 2019).
It is analysed that the company faces the complexity in adapting change in the organization
strategy and due to increase in its scale the speed of innovation become low. The company
faced fierce competition from Dunkin Donuts and Mc Donalds and independent local stores
that provided the local taste at the lower prices. In response to the competition the company
focused on adding new flavours to the beverages and sells roughly 200 beverages to its
employees for $5. It developed innovative system for the clients to choose up their mobile
orders. It has developed Nitro cold project that has helped the company to boost its sales and
has converted the long cycle innovation approach to 100 days (Taylor, 2019).
PEST Analysis
It is a framework that helps the company to analyse the external factors and its affect upon
the business. It includes the technological, social, political and economic factors which are
not in control of organization and majorly affects the functioning of the company.
Political Factor