Change Management

Change Management

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
The term change management is defined as a systematic process and it plays an essential
role to deal with transformation that take place in an organisation. In simple terms, change
management support a business to accomplish their goals and objectives with more efficiency by
implementing new methodologies, rules and ways. The main motive of change management is to
implement effective strategies and helping persons to adopt changes. This report is written from
perspective of ASDA which is a multi-national retail organisation and performs their operations
in different geographical areas. In present scenario, authorities of ASDA face challenges due to
high turnover of employee’s and traditional methods to work (Allen and et, al., 2017). Therefore,
management is focused to implement new methods to overcome challenges with implementing
new changes. Along with this, report highlights on Kotter change management model to motivate
individuals for adoption of new workforce.
MAIN BODY
Change is a certain method and it is used by management for completion of work with
motive of growing business. This determines change is an essential step to grow in market and it
navigates or guide individuals for adoption of new amendments to accomplish organisational
goals and objectives. In the context of ASDA, Kotter change management model is implemented
by management and this leads an organisation for adoption of new changes in order to minimise
challenges related with employee turnover and organisation methods. Steps of Kotter model to
work with changes are discussed as below:
Formulate a sense of urgency
The adage seems for dominating culture within organisation and all changes are
implemented by management to complete their task in an organised manner. It results that better
profits are obtained by ASDA by performing all work with use of new system and methods. The
potential changes for respective organisation consider about engaging new methods such as
technology (Goolnik, 2012). Therefore, urgency is developed among departments by
demonstrating importance of knowledge and skills related with technical equipment. Managers
and authorities of ASDA encourage individuals to learn and adopt use of technology for
performing their work. Moreover, training to complete work by use of technology is also