Change Management: Strategies and Challenges Faced by Barnacle Bay Country House Hotel

This report discusses the impact of unplanned and emergent changes on Barnacle Bay Country House Hotel, Kotter's change model, and challenges faced by the HR manager in implementing changes. It also provides recommendations for effective change management.

Change Management

EXECUTIVE SUMMARY
Change management is refers to the well structured approach of implementing any
change row transformation in the procedure of organisation or any technology for the purpose of
completing the task in a goal and objective oriented manner. Executing, controlling along with
helping the organisational people while implementing the change is is the major objective of
Change management has it also help the organisation in attaining the competitive advantages as
well. Bringing constantly changes in the organisation leads to the entire development along with
the facilitating to sustain in competitive business environment of for a long duration of time
period.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Impact of unplanned and emergent changes on the Hotel......................................................4
Kotter's change model............................................................................................................5
Challenges faced by Rita from implementing changes..........................................................7
CONCLUSION................................................................................................................................8
Recommendations............................................................................................................................9
References:.....................................................................................................................................10

INTRODUCTION
Change management is defined as the well structured procedure of dealing with any
change or transformation of technologies, goals or processes. In simple words, it can be defined
as the modes and ways in which the business organisation explains and apply some change
within the external as well as internal processes. Bringing change in the business operations is a
function which is being managed by the change management (Aljunaibi, A., 2019). Members of
change management have to follow the structured process for the purpose of implementing the
changes in the organisation. This report is based on the given case study of Barnacle Bay
Country House Hotel. This report includes the theories and strategies of change management,
planned and unplanned changes along with the organisation development approach. In addition
to this, it also deals with the key areas of organisational and individual resistance to change faced
by Rita as a HR manager of organisation.
TASK
Impact of unplanned and emergent changes on the Hotel
Unplanned Changes: These changes refers to the alterations which have not seen earlier
as the need of change. These changes do not have any particular intention of solving any issue or
problem in the organisation. Due to COVID-19 pandemic, several of sudden changes have been
take place which also result in the lack of resources as well. Several of changes have been also
implemented by Barnacle Hotel because of COVID-19 pandemic such as improvement in the
standard of cleanliness in order to ensuring the health and safety of employees as well as guests.
Hotel has also provided masks, gloves, in-house testing facilities to the employees and guest for
the purpose of keeping them safe. The effect of COVID-19 pandemic can easily be seen on
Barnacle Hotel. On the other hand, this hotel has also require to face the competition from
Peacock hall which is specially working for providing the health spa, leisure spa along with the
high-tech conference services (Andreasen and Gammelgaard 2018). In order to develop the
effective consumer base and market share, Barnacle Bay Country House Hotel adopted various
changes in their services by getting finance from bank. Some major impact of unplanned
changes on the Barnacle Bay Country House Hotel are given below:
 In order to enhancing the brand image of hotel in the situation of COVID-19, the
management has adopted various changes. Majorly, those changes were related to the
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safety measures. For the purpose of maintaining the profitability of organisation, the
management introduced sanitization services and in-house testing facility in the hotel.
 As the result of COVID-19 pandemic, several of challenges have been raised. Barnacle
Bay Country House Hotel has followed all the guidelines of government which include
social distancing, restriction on travelling (Wentworth, Behson and Kelley 2020). Barnacle Bay Country House Hotel has bring some changes related to the décor, food
menu, furnishing, indoor pool and many more which make their services different from
their competitors. These changes also plays an important role in attracting the customers
towards the organisation.
Emergent Changes: It refers to those modifications which are depend on the hypothesis
which are constant, open-ended and unpredictable by nature for the purpose of aligning
organisation along with the change in environment. Barnacle Bay Country House Hotel has
bring many changes because of Brexit. It was the situation of withdrawal of United Kingdom
from European Union which bring several of political changes. Its impact on the hotel can easily
be analysed because the employees of hotel were working from Europe on the basis of live-in
(Galli, B.J., 2018). The management of Barnacle Bay Country House Hotel had decided to hire
skilled and experienced human resource and training manager for the purpose of recruiting local
employees for hotel. Below mentioned are the factors which shoes the impact of emergent
changes on Barnacle Bay Country House Hotel:
 The performance and functions of Barnacle Bay Country House Hotel have been effected
by Brexit because the workers of Europe have left their jobs and go back to their country.
Due to the lack of experienced and talented staff members, the performance of hotel goes
downward. Hiring employees and retaining them in the organisation are the major factors
which effect the functioning of hotel at the situation of Brexit.
 Brexit changes result in the raise in food prices which are consider as the threat for
bottom line hotels and restaurant. It also result in the increase in cost along with the
decrease in profitability.
Kotter's change model
The business performance of Barnacle Bay Country House Hotel and sustainability in
competitive environment have been impacted because of several reasons which include Brexit,
COVID-19 pandemic and some other. Barnacle Bay Country House Hotel has been adopted a
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well structured approach of change in order to implementing the changes in the organisation in
an effective and efficient manner. Business organisations use Kotter's change model in order to
implementing the changes in a proper and systematic way for the purpose of gaining the result.
Below mentioned are the steps or levels involved in the Kotter's change model: Create Urgency: It has been found as necessary for Rita to create the urgency for the
purpose of adopting the changes in order to fulfilling the needs of organisation. It leads to
the increase in initial motivation which help in running the business in an appropriate
manner (Khan and Akbar 2020). Rita is required to identify the threats of Barnacle Bay
Country House Hotel which are impacting the performance and sustainability of hotel.
Barnacle Bay Country House Hotel develop several changes in their policies and
customer base after doing the proper discussion with the employees as it leads to the
conversion of these threats into opportunities. Form a powerful coalition: After creating urgency, Rita is required to convey all the
informations related to the changes in the organisation to the employees as it is necessary
for performing the business operations in competitive environment. Manger of
organisation is require to form the power of employees which comes from the status and
job titles of employees. Strong formation of team result in inspiring the employees to
implement changes at work place. Create a vision for changes: In order to enhancing the support of shareholders and
employees in implementing changes, Rita must create a specified vision and properly
communicate it to the employees and shareholders of the hotel. Effective and clear vision
of organisation result in the enhancement of engagement of employees in the process of
implementation changes (Saremi and Ajdari 2021). It has been found as essential for Rita
to analyse the values of changes along with developing the effective strategies and short
summary which state the description of changes. Communicate the vision: After developing the vision of changes, Rita is required to
communicate the vision to all the employees working in the hotel for the purpose of
enhancing the understanding related to the changes. Barnacle Bay Country House Hotel
schedule meetings for communicating the vision and taking the decisions to solve the
problems and issues.
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 Remove obstacles: The employees of organisation have to face several of obstacles while
executing the changes in the business organisation which include lack of availability of
resources related to the adoption of changes, resistance of employees to adopt changes
and many more (Lundquist and Haaheim 2020). Rita is required to hire human resource
and training manager in order to provide the training to the employees of hotel so that
they can adopt the changes by removing the obstacles. Create short term goals: Rita must create several short term goals after removing the
obstacles which were working as barriers. These short term goals are easy to achieve with
the less chances or possibilities of failure. Employees feel motivated by achieving these
short term goals and enhance the abilities to adopt the changes in the best possible
manner. Build on the changes: The first step towards the adoption of changes is to achieve the
short term goals and objectives developed by the change manager. It also help the
manager in analysing the correct manner of implementation of changes which result in
the success of overall organisation. As per the current needs of organisation, Rita should
adopt the change process on continuous basis.
 Anchor the changes permanently in corporate culture: Through adopting the changes in
the business operations of Barnacle Bay Country House Hotel, Rita wants to gain its
benefits regularly. For the same purpose, the business organisation is require to hire the
inspiring employees. The changes can be implemented by the organisation only by doing
the recruitment of new skilled staff along with providing the training to employees.
As per the current scenario, Rita adopt various changes (Rosa and Hastings 2018) . Barnacle Bay
Country House Hotel is constantly focusing on bringing the new changes as it leads to the
development of organisation as well as employees.
Challenges faced by Rita from implementing changes
Adoption of several changes in Barnacle Bay Country House Hotel leads to the decrease in
the impact of intense competition from Peacock hall, COVID-19 pandemic and Brexit as well.
The organisation has faces several challenges and conflicts which have been erased because of
changes. Some of them are given below:
 Utilization of investment: A huge amount of capital is required to bring any changes in
the organisation. Barnacle Bay Country House Hotel has been arranged or their finance
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from taking loan from bank for wholesale refurbishment in hotel. Barnacle Bay Country
House Hotel use the funds for purchasing new carpets and decor items along with
bringing the changes in food menu which was really expensive. Rita faces conflict in the
utilisation of funds in a proper manner. Barnacle Bay Country House Hotel can beat the
competition with Peacock Hall only by utilising the funds in a proper and efficient
manner.
 Insufficient cleanliness standards: Barnacle Bay Country House Hotel is a adopting
various health and safety measures during the pendency of covid-19 in order to providing
the feeling of secure and safe to both employees as well as guest (Nelson and Luetz
2019). Insufficient room services leads to the increase in the challenges for the
organisation because the guest and employees can switch the organisation as well. It has
been found that at the time of pandemic, hotels and restaurants were facing several
queues in front office action for that customer complaint to the manager of organisation.
 Lack of communication: It is found as the major factor which can create the conflicts for
organisation while adopting any changes. It is necessary for employees to completely
understand the changes so that they can perform well (McKinley, West and Hardie 2022).
Barnacle Bay Country House Hotel is required to schedule regular meetings or
suggestions for conveying the reason of changes along with its procedures.
CONCLUSION
From the above report, it has been concluded that the changes in the organisation is the
continuous process and it is necessary for the organisation to bring changes and run the business
as per the current trends of market. In order to attaining the objectives with the proper growth of
organisation, it is necessary for the organisation to properly implement the changes. Barnacle
Bay Country House Hotel faced sudden changes such as Brexit and COVID-19. These changes
effect the functions and profitability of hotel. The organisation has develop several strategies and
frameworks for adopting those changes. The change management of Barnacle Bay Country
House Hotel have faced various challenges and problems while implementing the changes.
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Recommendations
 In order to adopting the change is in a effective manner, the organisation must convey the
reason and information related to the changes to their employees and other stakeholders.
 Hilton Hotel is required to implement the advanced technology. For the same purpose
they should provide the proper training to their employees so that they can enhance their
morale as well as performance. Hilton hotel has appointed the new HR and training
manager in order to implementing the necessary changes without damaging the morale of
staff members of organization.
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References:
Books and Journals
Aljunaibi, A., 2019. Survey of Change Management in Public Organisation Sector. International
Journal of Science and Applied Technology, 4(2).
Andreasen, P.H. and Gammelgaard, B., 2018. Change within purchasing and supply
management organisations–Assessing the claims from maturity models. Journal of
Purchasing and Supply Management, 24(2), pp.151-163.
Galli, B.J., 2018. Change management models: A comparative analysis and concerns. IEEE
Engineering Management Review, 46(3), pp.124-132.
Khan, A.A. and Akbar, M.A., 2020. Systematic literature review and empirical investigation of
motivators for requirements change management process in global software
development. Journal of Software: Evolution and Process, 32(4), p.e2242.
Lundquist, A. and Haaheim, R., 2020. A review of Kotter's eight-step change model: Enlightened
by the case of the implementation of a new feed technology in Norway Royal
Salmon (Master's thesis, NTNU).
McKinley, I.G., West, J.M. and Hardie, S.M., 2022. A Risk Management Perspective on Climate
Change: Lessons Learned from the Nuclear Industry. Environmental Management,
pp.1-12.
Nelson, W. and Luetz, J.M., 2019. What can we learn from Pope Francis about change
management for environmental sustainability? A case study on success factors for
leading change in change-resistant institutional environments. In Sustainability and the
Humanities (pp. 503-524). Springer, Cham.
Rosa, N.M.B. and Hastings, S.O., 2018. Managing millennials: Looking beyond generational
stereotypes. Journal of Organizational Change Management.
Saremi, M. and Ajdari, B., 2021. Designing Organizational Change Model in Cost
Management. Management Research in Iran, 13(2), pp.159-181.
Wentworth, D.K., Behson, S.J. and Kelley, C.L., 2020. Implementing a new student evaluation
of teaching system using the Kotter change model. Studies in Higher Education, 45(3),
pp.511-523.
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