Changing Consumer Attitudes towards Online and Offline Stores in Fashion Consumption

Topic: - The internet has prompted changes in consumer behaviour in recent years. Compare and
contrast the changing attitudes consumers have towards purchasing items in ‘bricks-and-mortar’
stores and online stores. What role do you think these two types of stores will have in the future of
fashion consumption?
Pre-sessional B2+ Coursework 1 Assessment: Source Report
Name: Class: Date:
Essay title or question:
Title: The internet has prompted changes in consumer behaviour in recent years. Compare and
contrast the changing attitudes consumers have towards purchasing items in ‘bricks-and-mortar’
stores and online stores. What role do you think these two types of stores will have in the future of
fashion consumption?
Plan for overall structure of essay:
Plan for overall structure
Introduction – context and position:
Thesis statement:
P1. Background: aim and purpose of changing attitude of consumer towards online stores
P2. Consumer need and expectation fulfilled by online stores.
P3. Challenge faces by consumer while purchasing product from offline store.
P4. Effect of bricks and motor store and online store in future fashion consumptions.
P5. Role of brick and motor store and online store in fashion consumptions.
Conclusion
Use the following referencing format for your sources:
Books / chapters of books:
Surname, I. and Surname, I. (Year) Title of the book Place of Publication: Publisher
Surname, I. (Year) ‘Chapter of the book’ In: I. Surname & I. Surname (Eds) Title of the book Place of
Publication:
Publisher pp.1 - 18
Journal articles (print/ online)
Surname, I. (Year) ‘The Title of the Article’ The Name of the Journal 1 (1), pp. 1- 18
Reports / articles online
Surname, I. (Year) ‘The Title of the Article or Report’ [Online] The Name of the Organisation or website.
Available at:
url [Last Accessed 23.07.19]
Lectures / talks
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Surname, I. (Year) ‘The Title of the Lecture or Talk’ [Online] TED Available at: url [Last Accessed
23.07.19]
Note that you should summarise and paraphrase key information in the text in order to demonstrate that
you have understood the sources. You may use bullet points. You are not marked for your language
accuracy, but you will be penalised for copying text from the source.
Part 1: List of relevant sources
List 5 sources which will be useful in answering your essay question, and are suitable for academic use.
Make sure you order your references alphabetically, and use the format outlined on page 1.
Selvakumar, J.J. and Raghavan, N.R., 2017. Influence of lifestyle and attitude on online shopping. Asia
Pacific Journal of Research, 1(55), pp.24-30.
TRAN, V.D., 2020. The relationship among product risk, perceived satisfaction and purchase intentions for
online shopping. The Journal of Asian Finance, Economics, and Business, 7(6), pp.221-231.
HR, G. and Aithal, P.S., 2020. Impact of Store Size Reduction on Overall Store Performance–Insights from
an Experiment. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 4(1),
pp.103-111.
Lintula, K., 2021. Consumer Consumption Behavior in Online Store and in Brick-and-Mortar Store.
Ryu, S., 2020. Online luxury goods with price discount or onsite luxury goods with luxury services: Role of
situation-specific thinking styles and socio-demographics. Journal of Retailing and Consumer
Services, 57, p.102253
Part 2: Relevance of sources
In part 3, you will look in detail at three of the sources you have selected and how you will use them in your
essay. Complete this part for the two other sources you have selected.
Source (Surname, YEAR) This source is relevant for my essay because...
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HR and Aithal 2020 It helps to provide an overview of topic. This journal used to provide the
information which is related the consumer behaviour which is change as per
the time with relation with online store. It helps to provide the aspect and
perspective which is associated with behaviour of consumer related with
purchasing and also size reduction of the business which lead to create a
challenge for the offline outlet which have less impact on customer because
majorly consumer is follow the trend of online shopping which lead to create
the business.
TRAN, (2020) This help to shows the argumentation about the satisfaction of consumer
which is related with the product. As per this, they focus on the present online
store which is helpful for the number of consumer who used to select their
product and service from one place. In this, due to online store consumer
purchase their product and service as per their own which is helpful to rise
their satisfaction level and with this return policy is also create more stability
and saturation with internet store.
For your other three sources, complete the source evaluation and overview of useful points from the text in
part 3.
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Part 3: Source 3
Type of source:
Journals
Reference: Selvakumar, J.J. and Raghavan, N.R., 2017. Influence of lifestyle and attitude on online shopping. Asia Pacific Journal of
Research, 1(55), pp.24-30.
I found this source by...
Google scholar
I have identified this source is reliable and appropriate for academic use because...
Criteria Tick all statements which apply and provide an example or evidence where required
Currency
The
timeliness
of the
information
☐The article is current
☐Research in the area has not been updated
☐My essay requires reference to older research
REASON: This help to provide the knowledge which is based on lifestyle and attitude on online shopping.
Authority
The source
of the
information
☐The authors have the appropriate level of expertise in the field
EVIDENCE: They usually conduct various type of research in this field and provide information related with online and attitude which is
change due to online shopping.
Accuracy
The
reliability
and
correctness
of the
information
☐The information has been peer-reviewed
☐The source uses academic conventions throughout
☐The arguments are supported by sound evidence
EVIDENCE: Journals provide knowledge of attitude and lifestyle influence due to online shopping which is based on academic.
Purpose
The reason
the
information
☐This source has not been commissioned by a company or organisation
☐The purpose of this source is to inform / educate
☐The information contained in this source is presented without bias
EVIDENCE: They focus on the current environment and provide knowledge which is related with online shopping.
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