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Changing Perspective in Marketing Planning

   

Added on  2020-02-05

14 Pages4011 Words41 Views
Marketing Principles

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1Task 1...............................................................................................................................................11.1 Changing perspective in marketing planning........................................................................11.2Capability of the organization for planning its future marketing activities...........................21.3 Techniques that are used by Apple Inc. to examine the organizational auditing and toanalyse the external factors that affects the marketing planning................................................21.4 Organizational audit and analyse of external factors that affects the marketing planning inthe given situation.......................................................................................................................3Task 2...............................................................................................................................................42.1 Barriers to marketing planning.............................................................................................42.2 Methods to overcome the barriers that affects the marketing planning................................5Task 3...............................................................................................................................................53.1 Marketing plan for the product and services........................................................................53.2 Importance of marketing planning in strategic planning process of Apple..........................63.3 Techniques for the development of new product development............................................63.4 Recommendations for pricing policy, distribution and communication mix........................73.5 Factors that are affecting the effective implementation of the marketing plan ....................7Task 4...............................................................................................................................................84.1 Ethical issues influencing marketing planning.....................................................................84.2 Example showing how organization respond to ethical issues.............................................84.3 Example showing consumer ethics and how these ethics affects the marketing planning. .9Conclusion.......................................................................................................................................9References......................................................................................................................................10

Table 1: SWOT analysis................................................................................................................3Table 2: PESTLE analysis of Apple.............................................................................................43

INTRODUCTION Marketing is the process that outlines the overall activities of the organization in order tosatisfy and anticipate the demand of the consumer. In other words, it could be determined as ablueprint which is prepared by the organization in order to outline overall marketing efforts ofthe organization. Moreover, Marketing principles are set of all the strategies, techniques andtactics that enable marketers to carry out target market objectives. Apple Inc is the multinationaltechnology company headquartered in Cupertino, California. In 1997, Apple suffered thecondition of near bankruptcy. It first entered into the public sphere in 1976 (Sampson, Jr andMakela, 2014). Today, apple is one of the leading companies which are operating its business atnational and international level.The following report is going to interpret about the various perspective of the changingenvironment. In this report, various techniques are examined in order to analyse the factors thataffect marketing planning. In this, main barriers of marketing planning are also mentioned.Along with this, ways to overcome these barriers are also interpreted. In this report, importanceof marketing planning is also depicted. In addition to this, various techniques that are used bythe organization in order to develop new products are also interpreted. In this, factors that areaffecting the implementation of marketing plan are also taken into account. At last, variousethical issues that affect organization as well as marketing plan are also discussed. TASK 11.1 Changing perspective in marketing planningPerspective is the mental mind-set of an individual. Change in perspective is the mode ofaltering the view of someone and then replacing it with someone else. Change in perspective isone of the beneficial methods used by the Apple Inc in order to overcome various problems liketechnology, financial, education, human resource and many more. Marketing planning is the common area where concept of changing perspective is usedin order to improve the condition of business. This concept is applied in various areas of thebusiness organization.Production concept states that consumers prefer those products that are highly availablein the market and are of high quality. Thus, in lieu of which managers try to concentrate on the4

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