Changing Prospective in Marketing Planning

Marketing Planning

Table of Contents
Introduction............................................................................................................. 3
1.1 Changing prospective in marketing planning..........................................................3
1.2 Organization capabilities for marketing planning....................................................4
1.3 Organizational Audit for marketing planning.........................................................4
1.4 Analyzing of external factors effects on marketing planning......................................5
Task 2..................................................................................................................... 6
2.1 Barriers in marketing planning...........................................................................6
2.2 Techniques for overcome barriers in marketing planning...........................................6
Task 3..................................................................................................................... 7
3.1 Covered in PPT.............................................................................................. 7
3.2 Covered in PPT.............................................................................................. 7
3.3 Covered in PPT.............................................................................................. 7
3.4 Covered in PPT.............................................................................................. 7
3.5 Covered in PPT.............................................................................................. 7
Task 4..................................................................................................................... 7
4.1 Ethical issues influencing marketing planning........................................................7
4.2 Organization response in ethical issues.................................................................8
4.3 Consumer ethics and its effects in marketing planning..............................................9
Conclusion............................................................................................................... 9

Introduction
Marketing planning is a systematic approach of proposed market plan, strategies and tactics
for a given period of time. It is essential for a business organization is to maintain their
market share and profitability in the market. There are various strategies and tactics which
can be used by the cited firm in order to meet its long term targets. The present report based
on Unicef which is non-profit organization and operate across their operation across the
world. (Desai, 2013). They provide food and health-care to children and protect their right in
to various counties in an effective manner. the main purpose of this report is to make an
appropriate market plan which helps to goals and objectives. The report will explain about
the changing prospective of marketing plan, different factors affecting such plan and make
various decision accordingly.
Task 1
1.1 Changing prospective in marketing planning
Marketing planning: This is very important for marketing and introduce any product in
market. Planning is essential for marketing of goods and services of the organisation. It is
also to identify effectiveness of internal and external factors on marketing planning (Clow,
and James, 2013). Without planning there is no benefit of marketing of products of the
company. Today there is changing in perspective in marketing planning it includes some
important points which are given below:
 Use of social media: Now days mostly organizations are use social media for
promoting right of children. For this purpose, they can use many kinds of social media
such as Facebook, twitter, Instagram and you tube. So the Unicef has to focus on
social media for increase their awareness at the higher level and deliver best services
to their clients.
 2. Focus on child: It is essential for any non-profit organisation to focuses on society
welfare because they are play key role for success their business (Cua, Reames and
Chai, 2013). It includes getting information of different customers about their choices
and preferences so non-profit firm agency can deliver their best services to their child.
 Change in child needs: One another component is that change in child choices.
Today choices and preferences of different clients and visitors are changed. Some
people are want to protect the right of children and provide a healthy life to them. So

organisation have to consider different choices of child so they give full satisfaction to
their visitors.
1.2 Organization capabilities for marketing planning
Capacity planning includes identify current and future needs of the market. It involves
determine total capability of the non-organisation to produce better goods and deliver best
services to child. Unicef its contributing to increases the capacity of non-profit corporation
industry so they can have satisfied their child.
There is some kind of capability which are mentioned below:
1. Financial capability: According to this identify financial capability of the company.
It includes determine the resources by which an organisation can raise the funds for
implementing their projects (Desai, 2013).
2. Technological capability: This kind of capability includes technological
development in non-profit organization industry. Technology has to be developed in
communication and transport facilities of non-profit entity so that child can easily
communicate with the such unit and develop a sound atmosphere. education facilities
have to be enhanced so child can learn various things and develop their skills.
3. Loyalty: This is another component which have to be consider when an organisations
assess its capability. Company have to be loyal towards their child when they deliver
their products and services to various firm in an effective manner.
1.3 Organizational Audit for marketing planning
Swot analysis: Thus analysis is stands for strength, weakness, opportunity and threats. These
are directly and indirectly affect the operations of the company. It will also to increases
business opportunities to increasing profits and revenue (Dioko, 2016). It can also use for
strategy formulation. Strength and weakness are internal and opportunity and threats external
factors.
Strength: This component includes positive features of a company which helps to increase
profits of an organisation. It includes some other important things such as advantages does a
company have, resources, and right which a company used to increase awareness regarding
child protection. Unicef have to consider their internal and external strength by they can
deliver better services to their child.