Essay on Marketing Planning of UNICEF
Added on 2020-07-23
10 Pages3075 Words113 Views
Marketing Planning
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................11.1 Changing perspective in marketing planning........................................................................11.2 Evaluating organisation capabilities in developing future marketing plan...........................21.3 Techniques of organisational auditing..................................................................................21.4 Auditing of organisation capabilities in relation to affect of external factors.......................3TASK2.............................................................................................................................................42.1 Major threats to marketing planning.....................................................................................52.2 Steps the organization take to overcome barriers of marketing planning.............................5TASK3.............................................................................................................................................6COVERED IN PPT.....................................................................................................................6TASK4.............................................................................................................................................64.1 Ethical issues in marketing planning and their influences...................................................64.2 Response of the organization to the ethical issues................................................................74.3 The ethics of the consumer and their influence on the market planning..............................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketing planning is process of identifying a group of activities that are being utilisedby company in order to express his ideas and business products in front of customers andmarketing effectively. This planning defines various strategies that are developed by organisationin order to sale their product and services (Chaffey, Smith and Smith, 2013). This helps inmanaging activity of sales and promotion within budget control.In this assignment various techniques are defined in order to design and effectivemarketing plan by UNICEF. This is charity group is engaged in taking care of small children.The organisation implemented various strategies and marketing plan in order to reduce differentbarriers and also spread awareness among society people about their welfare services forchildren. This charity group is non governmental organisation and resolve different ethical issuesefficiently through developing effective marketing plan.TASK11.1 Changing perspective in marketing planning.Marketing planing can be defined as development of various strategies and activitieswhich conclude in the company policies how they express their products in front of consumers.UNICEF is United Nation International Children Emergency Fund non profit organisation whocollects money from society people and help the children to live better life by providing themfood, education, hospital services etc. Marketing planning trends are changing now a days atfaster rate. Traditionally people are engaged in spreading awareness through world of mouth butnow companies are involved in developing various promotional plan like use of social media,Television advertisements etc. By utilising new technology in marketing plan, firm caneffectively promote their products and services (Chang, Park and Chaiy, 2010). The definition to4 P's of marketing also changes and the strategies of marketing is more dependent on increasingutilisation of company product more efficiently through satisfying them appropriately.UNICEF collects fund through “trick or treat” promotional scheme which involveschildren to collect money from houses. This also helps in spreading awareness about theirservices and helps in achieving marketing objectives effectively. Traditionally companies areinvolved in adopting Push strategies in marketing plan. While today it is believed that firm can1
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