CIS8011 Digital Innovation Business | Report

Organisational Integrations
Assignment 3
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Executive Summary
Multiple technological innovation have impacted healthcare sector in the past and such
innovations continue to impact lives of patients. One of the best possible digital innovation that
has taken place in recent times in the area of healthcare had been in Augmented Reality (AR)
and Virtual Reality (VR). These technological trends are advancing current quality and levels of
healthcare catered to patients. The scope of the current study deals in establishment of a
healthcare firm that makes use of VR and AR related technologies. Various strategies that they
are putting into use as well as their shorter term and long term strategic cost benefit analysis. The
product roadmap is incorporated into the study for greater accomplishments for the firm and then
recommendations are provided for overcoming any challenges or issues existing in the domain of
business.
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Table of Contents
Executive Summary.........................................................................................................................2
1.0 Introduction...........................................................................................................................3
2.0 Strategy......................................................................................................................................5
2.1 Short Term Strategy to launch the MVP and validate the product........................................5
2.1.1 Mission, vision, goals, objectives, strategies and tactics................................................5
2.1.2 Hypothesis.......................................................................................................................6
2.1.3 Cost Benefit Analysis......................................................................................................6
2.2 Longer Term Strategy to iterate the product with additional features and to develop a
viable business model..................................................................................................................7
2.2.1 Mission, Vision, Goals, Objectives, Strategies and Tactics............................................8
2.2.2 Hypothesis.......................................................................................................................9
2.2.3 Cost benefit analysis........................................................................................................9
3.0 Product Roadmap and minimal viable product for Virtual Reality and Augmented Reality. .10
4.0 Integrations of Virtual Reality and Augmented Reality in the selected industry....................11
5.0 Recommendation & Conclusion..............................................................................................12
Reference Lists..............................................................................................................................14
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1.0 Introduction
Healthcare sector is a rapidly developing sector in Australia and integration of Augmented
Reality (AR) along with Virtual Reality (VR) has led to further development (Lee, 2012). Federal
Government in the country are making huge amounts of investment for improving quality of
healthcare by providing benefits of AR and VR. The scope of this current study deals with
establishing a healthcare firm in Sydney in Australia with enabled technology of VR and AR
(Banerjee, 2007).
Figure 1: Healthcare Trends in Australia
Source: (strategyand.pwc, Retrieved on 3rd October 2017)
It has already been diagnosed that VR and AR have huge potential for driving efficient
healthcare practices that can drive quality patient experience. The current business will be
integrating AR and VR related technologies in patient diagnosis (Di Serio, 2013). There are
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