CITRUS PR AGENCY Group Assignment.

CITRUS PR AGENCY
Group Assignment
Bhaaeldin M Farag Bugaziea
B1601098
Colin Hoh
B1601585
Tay Hun Hae (Justin)
B1701809
Tan Ke Ming (Victoria)
B1602065

1.0 Background
The HELP Education Group was first started by Datuk Dr Paul Chan Tuck Hoong and his wife,
Datin Low Kam Yoke in 1986 where they had their first office in a shophouse in Kampung
Attap. With the name of the university being an acronym for “Higher Education Learning
Philosophy”, HELP strives to be a university with a strong culture of quality and leadership that
focuses on sound academic standards, continuous improvements, and the talent development of
students and staff.
During that time in the 1980s, HELP was one of the first few universities to introduce foreign
“twinning” programmes that gave it an edge over other educational institutions and in 1998, they
even received approvals to run 3+0 degree programmes with universities in the UK and
Australia.
The HELP College of Arts and Technology (HELP CAT) is a part of the HELP Education Group
and is situated at Pudu, Fraser Business Park, Sungai Besi, Kuala Lumpur. Established in 1996,
HELP CAT.
It is a purpose-designed campus, HELP CAT provides a good range of innovative academic,
professional and vocational programmes which related to art and technology. HELP CAT is
partnering with top-rated institutes, including the University of London, UK and the Normandy
Business School, France. These partnership will provide more options for academic and career
development for its students.

HELP CAT also offers various diplomas, undergraduates and postgraduates programs every
year. The credit transfer options and competency training are available for the students.
Moreover, professional programmes such as the internationally renowned Association of
Chartered Certified Accountants (ACCA) and Certified Accounting Technician (CAT)
programmes are in the academic programs offer list too.
The “Foundation Studies in Science Program” has developed a successful reputation as a reliable
along with proven pathway for the students those have completed this course for attaining a
varied range of university degree programmers within Engineering. In addition, HELP CAT has
also introduced certain education programmers in the fields of engineering, pharmacy, medicine
and other health and Applied Sciences both within Malaysia and in the foreign regions. The entry
requirements within the HELP CAT programs need a minimum of 5 credits in SPM with having
a pass degree in BM along with history subjects its equivalents (HELP College of arts and
Technolgy |Top Class Business School., 2019). Moreover, admission in these courses also needs
to clear the forecast trial examination that can be employed in provisional enrolment if the
official results that is yet to be released. HELP CAT is a purposed-designed campus that offers a
broad range of unique professional, academic and vocational programs those are indicated
below:
 The “Center of Culinary Entrepreneurship” facilitates students to attain excellence in
French cuisine within a partnership program with Institute Paul Because.
 Top-rated partners encompassing the “University of London” along with “Anglia Ruskin
University” that offers extensive options for career and academic development.

 Professional programs like the globally renowned association of Chartered Certified
Accountants along with the Certified Accounting Technician programs.
 A broad range of diploma along with short courses is also available for offering the credit
transfer options along with competency training. The HELP Cat benchmark for the
quality education along with academic achievement will continue to distinguish the
institution at HELP CAT.

2.0 SWOT ANALYSIS
Based on the research conducted by the project team, the Strengths, Weaknesses, Opportunities,
and Threats of Body Perfect have been identified based on the qualitative research interview
done. Each aspect caters to different factors of the business.
2.1 Strengths
Excellent academicians and professional staff
· Help CAT has a team of outstanding educators and well-experienced staff that are
passionate in education industry. The friendly administrative staffs prompt to help in the
matter of understanding the academic programs as well as enrollment. The counsellors
and lecturers are always available to support the students with matters that concern
academic, career guidance or even personal issues.
Good university services.
· HELP Cat aim to enhance the experience of students by providing special activities
involvement opportunities for them to develop skills in other area besides academic. The
services that available to the students include:
o Arrival and 'meet and greet' services
o Mentor-Mentee system
o Concurrent English language support