The Office of Strategy Management -

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
Assessment 1..............................................................................................................................3
Question 1..................................................................................................................................3
Question 2..................................................................................................................................5
Question 3................................................................................................................................10
Question 4................................................................................................................................11
Assessment 2............................................................................................................................12
Question i)................................................................................................................................12
Question ii)...............................................................................................................................14
Question iii)..............................................................................................................................20
Question iv)..............................................................................................................................20
References................................................................................................................................22

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Assessment 1
Question 1
Open university Malaysia
The open university of Malaysia is also known as OUM, it is the 7th largest university
of Malaysia and it is owned by the multimedia technology enhancement operations. The main
campus of this university is located in the Jalan Tun Ismail area of Kuala Lumpur. The
university has 37 learning centres apart from its main campus and has 10 regional centres
from which the students can pursue their courses.
In 2001 as the first open learning university this organisation has started with 753
students and within 10 years the number of students increased to 100000 with 50 academic
programmes. The institute has been rated as 5 tier institution in Malaysia by the MQA rating
system for higher education institutions. This university offers diploma courses almost in all
fields of education from information technology to accounting from management studies to
engineering. It also offers bachelor degrees and master degrees in IT, business administration,
project management, foreign language and engineering. The university has well qualified and
experienced faculties who are there to help and guide the students so that they can get the
most advanced skills through their learning process and can make successful career in their
respective field of studies. This university also offers eLearning facilities which give
opportunity to the working professionals to continue their studies along with their work
(Ibrahim & Khalil 2019).
Wawasan Open University
The Wawasan Open University is a private university that is situated in the Penang
area of Malaysia. This university is very popular among the working peoples who want to

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pursue higher education simultaneously with their profession. This university is affiliated by
the AAOU and started its operation in the year 2006 and it started to take application from
students for admission in the year 2007. Initially the university offers part time courses but in
the year 2013 this university started to offer full time degree courses to the STPM school
droppers and holders of diploma degree from its main campus.in addition to its main campus
the university also have four regional centres in Loph, Kuala Lumpur, Kuching and Johor
Bahru so that the students who are pursuing the distance learning courses can get all kind of
supports. The university also have toe small regional centres which are located in the Banadar
Utama and Klang region. The university provide both bachelor’s degree programmes and
master degree programmes in different subjects that includes engineering, management,
information technology (Liew 2016).
Asia E University
This an international university which is located in Kuala Lumpur, the Asia e
university provide both online and offline mode of learning. The university is formed by the
Asia cooperation dialogue foreign ministers which is represented by 34 foreign ministries of
the Asia pacific countries with the mission to enhance cooperation in the field of education.
The Asia e university is established in the year 2007 and have more than 29000 students. It
has membership of the association of common wealth universities and other international
organisations. Apart from its main campus this university has learning sections in various
other states of Malaysia as well as in foreign countries. Asia E University has a huge
infrastructure facility which enables the university to offer undergraduate, post graduate and
executive development courses from which the students can easily avail world class
knowledge and professional skills (Singh & Aziz 2019).

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Question 2
Success factors
Open university Malaysia
International tie ups and memorandum of agreement with other universities
The desire for cross border tie ups has increased over the years as students are
showing their interest to acquire globally recognised courses which will expand their job
opportunity in all over the world. The Open University is continuously trying to make
collaborations with foreign universities through, various agreements and making
memorandum of understanding and though franchising strategies. The university has opened
campuses in foreign countries which give opportunity to the students of the university to avail
globally recognised courses. Due to the increased global competition and make themselves
different from the other universities this university is giving more importance to make
international expansion (Hashim & Yusoff 2019).
In order to expand its operation internationally OUM has built up its international
operation office with the strategic objective to give opportunity to its students so that they can
get more opportunity of international courses and also to acquire more foreign students by
collaborating with the foreign partners. The university used to follow several steps for
imparting international courses to its students. The first step is to register the students with
course the process includes taking of examination for entering in such courses collection of
admission and registration fees. Second the foreign campus of the university offers academic
guidance to the students relating to various courses the process of application, and also to
provide information on the non-academic factors like the remuneration, fees and contracts.

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The third function of the campus is to act as a liaison with the global partners as well as with
the other departments of the main campus of the OUM (Mohamed 2016).
The university make its first international collaboration with the Arab open university
in the year 2007 and the current tie up is made with the international college of law, business
administration and technology university of united Arab emirates in 2017. The university has
made a memorandum of agreements with the foreign universities to fulfil the legal
obligations t5hat are required to make the tie ups as a recognised degree as per the
requirements of the government of these countries. Apart from managing the regular courses
provided by the foreign universities the campus also look after the sustainability of these
partnerships (Kanwar 2016).
Brand reputation and identity
OUM has been able to create a brand image in providing high quality distance
learning courses in Malaysia. The open university of Malaysia is considered as the trend
setter of offering distance learning courses to the working people through both the offline and
online methods. The eLearning facilities of this university is highly advanced and the
students get high quality of education from the reputed faculties. It is the first university in
Malaysia that offers open distance learning with the aim to spread education to all the section
of the society which is considered as an evolution of democracy in the Malaysian education
sector. This actually allows a shift of paradigm in the higher education system which gives an
opportunity to many working adults of the country to achieve higher education and make an
improvement in their professional life.
Mode of delivery
The university has the option of providing education on both online and offline
modes. In the main campus the students will get the opportunity to interact with the faculties