Marketing Management

Running Head: MARKETING MANAGEMENT 0
Marketing Management
(student name)
12-3-2018

MARKETING MANAGEMENT 1

MARKETING MANAGEMENT 2
Contents
Introduction......................................................................................................................................3
International marketing plan outline................................................................................................4
I. Evaluation of macro and microenvironmental factors of Brazil..........................................4
PEST analysis..........................................................................................................................4
SWOT Analysis.......................................................................................................................5
Porters five force model...........................................................................................................6
Suitability of market entry recommendations..............................................................................7
Suitability of marketing strategy recommendations....................................................................9
Suitability of marketing mix recommendations........................................................................11
Conclusion.....................................................................................................................................14
References......................................................................................................................................16

MARKETING MANAGEMENT 3
Introduction
Global marketing is not only about trading goods across the nation, it includes promoting
products and services across the globe; they could have foreign offices in other nations. With the
help of technology and the increase in digitalization, even petit organizations are able to trade
using the internet worldwide.
This report will discuss global marketing aspect with Clarks shoe store company case. Clarks is
considered to be a successful shoemaker since 1825 by James Clark and Cyrus (clarks, 2018).
The company tends to go internationally and until now, the company has expanded to various
nations, more than thirty-five nations. The company’s major objective includes the latest design,
innovation, and maximum selling of shoes each year (clarks, 2018). The new target market for
the company is Brazil and the company wishes to expand business in this country. For this, the
report will contain an international marketing plan. The external and internal analysis will be
conducted for the company to enter into Brazil market.
The target market is Brazil, which is a country in South America. The country is popular for its
Ipanema beaches, busy Copacabana, and raucous Carnival festival (Evans, 2018).