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Marketing Strategies Assignment - AMS limited

   

Added on  2020-10-22

14 Pages3919 Words183 Views
MarketingStrategies

Table of ContentsEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................11. Recommending product and services and providing macro environmental analysis withpossible opportunities and threats...............................................................................................12. Critically assessing three modes of market entry that could be suitable.................................33. Applying concepts of market segmentation and targeting and evaluating potential targetmarket..........................................................................................................................................54. Applying Porters generic strategy and explaining about competitive advantage that hasbeen gained by adopting it..........................................................................................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

EXECUTIVE SUMMARYThe whole report is based on analysing the factors that affects the business of AMSlimited in terms of expansion of Costa coffee in Brazil to a large extent. Further, the companyhave adopted some strategies that helps them in expansion and diversification of business thatlater leads in achieving huge profit.INTRODUCTIONThe term marketing strategy refers to that section of the business plan where the overallgame plan in order to find customers and clients are outlined (Alon, Jaffe, Prange and Vianelli,2016). Thus, the main strategy is to maintain the position of market by maintaining thecustomers that are existed and also capture new ones. The main aim is to maintain the profit bycontrolling cost of a product. In the following report, AMS limited has been taken intoconsideration. This company desires to expand their business in Brazil. Further, this repost helpsthe company to find out the factors that may affect the business and also overcoming them withvarious process and strategies. In addition to this, this report also highlights on Porters generic strategy that will helpAMS limited to analyse competitive advantage in Brazil.1. Recommending product and services and providing macro environmental analysis withpossible opportunities and threats.Pestle analysis of Brazil.Brazil is one of the country that is largest among both south America and Latin America(Assunção, Gandour and Rocha, 2015). It occupies the landmass of half of the continents. It isfifth largest and fifth most populous country in the whole world. Therefore, Ashanti marketingsolutions limited wants to expand their market of costa coffee in Brazil. The cited company hasto analyse the external factors that may affect their business. Thus, this analysis has been donewith help of Pestle analysis tool. This is a framework that is used in order to monitor the outerenvironment that affects the internal process of business to a large extent. However, it includesfollowing-Political factor- Brazil has proactive and stable government. There is even lack ofpolitical instability in country. The major issue that comes forward is corruption. This hasaffected Brazil in worse manner. If AMS limited will have to expand their business in1

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