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Pestle Analysis of Brazil

   

Added on  2021-02-21

9 Pages3242 Words327 Views
INTERNATIONALMARKETING

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY..................................................................................................................................1Business environment audit.........................................................................................................1RECOMMENDATIONS.................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONInternational marketing can be defined as business activities performance which is designedto plan, promote, price and direct the flow of an organization’s services and goods to users andconsumers in more than one country for profit. It helps organizations undertaking various kindsof marketing activities globally so that they can establish themselves in other nations as well. Butbefore expanding one business to other countries it is important for organizations to conductenvironmental audit so that they can identify environment compliance, gaps in managementsystem implementation and various other corrective actions. PESTLE is one of the most commonanalysis that can used for conducing business environment audit for organizations in order toexpand in other nations (Junior, Sampaio and Rehwinkel, 2019). This assignment will layemphasis on PESTLER analysis of Brazil country in order to identify effect of various macroenvironmental factors like Political, Economic, Sociological, Technological, Legal andEnvironmental that can influence working and establishment of an organization.MAIN BODYBusiness environment auditEnvironment audit is one of the most important part required for strategic managementdecision making. Environment audit is the first component of business audit as a business notonly depends upon their resources but also depends upon the environment in which they operateso it is extremely important for organizations to conduct an environment audit so thatorganization’s can formulate their business policies and expand their business accordingly.There are various kinds of analysis available that can be used for conducing a businessenvironment audit. PESTLE analysis is one of them. PESTLE Analysis of Brazil-300*6PESTLE Analysis can be defined as a framework which helps in analysing various macroenvironmental factors such as Political, Economic, Sociological, Technological, Legal andEnvironmental factors that affect or influence an organization (Chen and et.al., 2019). PESTLEanalysis is also used for scanning environmental components of strategic management. Macroeconomical factors of PESTLE analysis of Brazil has been explained below:Brazil’sprofile: Brazil is also known as Federative Republic of Brazil because itsfederation is composed of union of 26 states, federal district and 5570 municipalities. In terms ofpopulation it is the fifth largest country in the world with overall population of 208 million. It is1

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