Principles of Marketing for Clinique's New Herbal Facewash Launch in Singapore

Principles of Marketing

Part 1 - Executive Summary
The respective report is based on Clinique, which is a high-end brand that manufactures
as well as sells skincare as well as cosmetic products. Marketing is an important thing for any
organisation and may be referred to as all the sports which are used for promoting the products
as well as services within the market. The specific activities include branding, advertising,
marketplace studies and so forth. The organization is introducing the brand new product within
the market so one can enlarge its business operations as well as gain a larger target audience. The
new product, i.r., the facewash that's to be launched, could be appropriate for all skin kinds. It
will make sure that the skin looks radiant and wholesome. Different social media structures
could be used for creating recognition approximately the goods some of the customers within the
market. Micro analysis can be described because the one-of-a-kind forces which can be probably
near the organization and might affects its normal potential to serve the desires of the customers.
It can be stated that micro analysis could have a direct impact on the general functioning in
addition to performance of the firm to a wonderful volume. PESTEL evaluation is an crucial
framework this is utilized by companies with a view to identify in addition to analyze the
different external environment elements that can have a ability effect on the enterprise in
addition to its operations.

Contents
Part 1 - Executive Summary.....................................................................................................................2
Part 2 - INTRODUCTION.......................................................................................................................4
Part 3 - Product Background....................................................................................................................4
Part 4 – Micro Analysis.............................................................................................................................5
Part 5 – Macro Analysis – PESTEL.........................................................................................................6
Part 7 – Marketing Mix.............................................................................................................................9
Part 8 – Recommendations.....................................................................................................................10
Part 9 – CONCLUSION..........................................................................................................................10
REFERENCES........................................................................................................................................11

Part 2 - INTRODUCTION
Marketing is an important aspect for any organization and can be referred to as all the
activities that are used for promoting the products as well as services in the market (AI Shajrawi
and Ali Khan, 2020). The different activities include branding, advertising, market research etc.
It can be stated that marketing is important for any organization because it helps the company in
creating awareness about its products as well as services and thus, attract a greater number of
people. There are different principles of marketing that help a company to develop effective
marketing strategies. it can be stated that marketing principles form the basis on which
promotion strategies for products are built. Organization chosen for the respective report is
Clinique, which is a manufacturer of beauty as well as skincare products. The products are
usually sold in high-end stores and the company has operations across different geographic
locations. The company is planning to launch a new product in Singapore, which is a new
facewash made with herbal ingredients. The company is introducing the new product in the
market in order to expand its business operations as well as gain a larger audience. The
respective report includes a micro analysis, macro analysis, PESTEL as well as marketing
strategy for the new product that is being launched. Apart from this, it will also provide
marketing mix as well as appropriate recommendations to ensure that the overall launch of the
new product is done in an effective manner.
Part 3 - Product Background
Clinique is a well-known beauty brand in the market and it is primarily known for selling
high-end skincare as well as beauty products (Aldoshyna and Stryzhak, 2020). It has decided to
launch a face wash that will be made from only natural as well as herbal ingredients. The
facewash will provide various benefits such as skin brightening, removing any impurities from
the skin etc. The product will not contain any kind of chemicals and will be free from any
parabens as well as sulphates. The new product, i.e., the facewash which is to be launched, will
be suitable for all skin types. It will ensure that the skin looks radiant and healthy. Different
social media platforms will be used for creating awareness about the products among the
customers within the market. The background of the product is that it will be developed after
taking into account the different factors such as preferences as well as needs of the customers.