This PPT discusses the new product launch strategy for Clinique, a leading beauty product brand. It includes the target market, new product specifications, social media platform for promotion, and recommendations for the launch campaign.

Clinique's new product launch strategy PPT covers target market, product specs, social media promotion, and launch campaign recommendations.

Clinique: New Product Launch Strategy PPT

Clinique's new product launch strategy for targeting women on social media includes a pre-launch giveaway, advertising on YouTube, and teaming up with social fashion influencers. The new product includes five active cartridges for specific skin concerns and is paraben and fragrance-free. The company is recommended to use multiple social platforms, organize pre-launch events, and provide 24/7 customer helpline systems.

Visual Arts

Clinique: New Product Launch Strategy for Targeting Women on Social Media

This presentation discusses the concept of brand extension and its impact on organisational growth and development. It focuses on Dove's hand wash product launch and its strategies using Ansoff matrix, STP model, Pestle analysis and competitive analysis. The report also covers the brand value of Dove, its advertising campaigns, and the differentiation of its hand wash products from competitors.

Brand Extension: Principles of Marketing

This document provides a competitive analysis table for MKG220. It includes target market, demographics, psychographics, consumer behavior, market share, brand attributes, distribution, pricing, marketing mix, and more.

MKG220 Competitive Analysis Table

This report discusses the marketing principles for Clinique's new herbal facewash launch in Singapore. It includes micro and macro analysis, PESTEL analysis, marketing strategy, and marketing mix. The report also highlights the benefits of the new product and how it will be marketed to the target audience.

Principles of Marketing for Clinique's New Herbal Facewash Launch in Singapore

Marketing

Data Science and Big Data

Digital Marketing Assignment - L'Oreal company

This article discusses the faulty advertisement campaign of Dove Visible Care and suggests the company to withdraw it due to its unethical and stereotypic presentation of feminine beauty. The advertisement projects fairness as the benchmark of beauty which would hurt the sentiments of women with less fair complexion. The article also suggests a new campaign that would be in line with the global image of Dove and its owner, Unilever Plc.

Clinique: New Product Launch Strategy PPT

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