Cloth. 0 Addidas clothing. Business Environment. 4/11/2

Running Head: Cloth 0
Addidas clothing
Business Environment
4/11/2019

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Speaker Notes-
Adidas is the biggest sports apparel producer in Europe & Germany and the second largest
manufacturer in the world. Their main mission is the commitment to encourage products and
brands to enhance their competitive position. In the following, an effort Adidas has been
made to discuss the growth history, international expansion, and comparison of the diverse
international business environment.
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Speaker Notes
Adidas has become the most reputed brand among men as well as women when it comes to
sports apparel all over the world. They employ roughly around 57 thousand people and
produce 1557 retail stores.

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Speaker Notes
Adidas is producing around 457 million units of sports apparel to target mainly upper-
middle-class people.
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Speaker Notes
Adidas enhances revenue, market share, and brand desirability in order to increase the
company’s profitability. They need to increase the company’s revenue in order to become the
most popular sports apparel enterprise in the world. Their main aim is to diversify the product
lines maintained by the apparel industry.
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Speaker Notes
The marketing strategies are intended to concentrate on diverse categories i.e. Adidas
products distribution, divisions, and pricing strategies.

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Speaker Notes
It is stated that the subdivision consists of four divisions i.e. Adidas involves sport style and
performance, TaylorMade-Adidas Golf, Rebook, and Rockport. It strives to become a global
leader.
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Speaker Notes
Strength-
 Adidas has an international presence in more than 200 countries.
 It concentrates on technology and performance development.
 It improves the brand image in providing sponsorship to various sports events.
 High-market capability.
Weakness-
 Adidas has limited influential athletes in Brand Ambassador Range.
 Limited budget allocation.
 Poor customer service.
 It is quite evident that sustaining high standards products can lead to manufacturing
errors i.e. delay in production, low cost, etc.,
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Speaker Notes
The other competitors of the Adidas are New Balance, UMBRO, and FILA.

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Speaker Notes
Adidas is also striving to deliver its product offerings in a varied assortment of venues to
make its products available to every customer groups. Tennis is also a category in which
Adidas is expanding in the apparel industry by providing sponsorship to young athletes.

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Speaker notes
 Their products involve clothing along with sports accessories, footwear, and sporting
goods.
 They advertise its products through mass media and the internet to improve the brand
image.

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