Marketing Plan for Catering Service Launch

Diploma of Hospitality Management
SITXMPR002 Create a promotional Display
SITXMPR003 Plan and Implement Sales Activities
Cluster Project
SALT HOUSE
YOUR NAME
DATE
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Contents
Project Scenario.....................................................................................................................................3
Introduction...........................................................................................................................................4
Research................................................................................................................................................4
Situation Analysis...............................................................................................................................4
SWOT Analysis...................................................................................................................................4
PEST analysis......................................................................................................................................5
Market / Customer Analysis..............................................................................................................5
Target Market........................................................................................................................................6
Legal, Ethical and Sustainability issues..................................................................................................6
Sales Objectives and Goals....................................................................................................................7
Marketing Mediums..............................................................................................................................7
Expo Display Stand................................................................................................................................7
Design and decoration.......................................................................................................................7
Resources..........................................................................................................................................7
Collection of customer data..............................................................................................................8
Sales Campaign......................................................................................................................................8
Monitoring and reporting..................................................................................................................8
Customer Feedback...........................................................................................................................8
Evaluate, Reveiw and Recommend.......................................................................................................8
What went well.................................................................................................................................8
What did not go well.........................................................................................................................8
What could be done better...............................................................................................................8
Recommendations for the future......................................................................................................8
Conclusion.............................................................................................................................................9
References.............................................................................................................................................9
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Project 1 Scenario
You are working within a large restaurant in Cairns who have decided to launch a new catering
service (or relaunch an existing one) catering for corporate lunches and meetings. You have been
appointed to oversee the marketing and sales campaign for the catering service. There is a local
business expo in four weeks where you will be promoting the new service.
Write a marketing plan for the launch detailing:
 Market research
 SWOT / PEST analysis
 Target market
 Legal, Ethical and Sustainability issues
 Projected sales revenue
 Sourcing prospective customers and profiling them
 Advertising mediums
 Expo display
o Objective and design
o Display and Decoration
o Resources required
o Collecting data
 Conducting sales calls
 Customer feedback
 Monitoring and reporting
 Evaluate and review
 Future activities
Project 2 Practical
You are to design and decorate a small display table to promote a product or service of your choice.
Examples could be:
 Smoothies
 Tropical fruit
 Speciality food
 Vegemite
 Kangaroo jerky
Remember to use a variety of design principles with the use of colour, texture and shape.
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