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Marketing Plan for Catering Service Launch

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Added on  2023-01-05

About This Document

This document provides a marketing plan for the launch of a catering service by Salt House, including market research, SWOT analysis, target market, legal and ethical considerations, sales objectives, and marketing mediums.

Marketing Plan for Catering Service Launch

   Added on 2023-01-05

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Diploma of Hospitality Management
SITXMPR002 Create a promotional Display
SITXMPR003 Plan and Implement Sales Activities
Cluster Project
SALT HOUSE
YOUR NAME
DATE
NAME Date Page 1
Marketing Plan for Catering Service Launch_1
NAME Date Page 2
Marketing Plan for Catering Service Launch_2
Contents
Project Scenario.....................................................................................................................................3
Introduction...........................................................................................................................................4
Research................................................................................................................................................4
Situation Analysis...............................................................................................................................4
SWOT Analysis...................................................................................................................................4
PEST analysis......................................................................................................................................5
Market / Customer Analysis..............................................................................................................5
Target Market........................................................................................................................................6
Legal, Ethical and Sustainability issues..................................................................................................6
Sales Objectives and Goals....................................................................................................................7
Marketing Mediums..............................................................................................................................7
Expo Display Stand................................................................................................................................7
Design and decoration.......................................................................................................................7
Resources..........................................................................................................................................7
Collection of customer data..............................................................................................................8
Sales Campaign......................................................................................................................................8
Monitoring and reporting..................................................................................................................8
Customer Feedback...........................................................................................................................8
Evaluate, Reveiw and Recommend.......................................................................................................8
What went well.................................................................................................................................8
What did not go well.........................................................................................................................8
What could be done better...............................................................................................................8
Recommendations for the future......................................................................................................8
Conclusion.............................................................................................................................................9
References.............................................................................................................................................9
NAME Date Page 3
Marketing Plan for Catering Service Launch_3
Project 1 Scenario
You are working within a large restaurant in Cairns who have decided to launch a new catering
service (or relaunch an existing one) catering for corporate lunches and meetings. You have been
appointed to oversee the marketing and sales campaign for the catering service. There is a local
business expo in four weeks where you will be promoting the new service.
Write a marketing plan for the launch detailing:
Market research
SWOT / PEST analysis
Target market
Legal, Ethical and Sustainability issues
Projected sales revenue
Sourcing prospective customers and profiling them
Advertising mediums
Expo display
o Objective and design
o Display and Decoration
o Resources required
o Collecting data
Conducting sales calls
Customer feedback
Monitoring and reporting
Evaluate and review
Future activities
Project 2 Practical
You are to design and decorate a small display table to promote a product or service of your choice.
Examples could be:
Smoothies
Tropical fruit
Speciality food
Vegemite
Kangaroo jerky
Remember to use a variety of design principles with the use of colour, texture and shape.
NAME Date Page 4
Marketing Plan for Catering Service Launch_4

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