Coaching is essential to improve the performance and self-confidence of a sales representative. According to Sambunjak (2016), empowering the representative to develop their talents and skills is crucial for growth and development. A coaching program can equip the representative with the necessary knowledge and skills, increasing their confidence and communication skills to make more sales. This will ultimately benefit the organization by increasing its profitability. Through mentoring and coaching, the representative will learn how to resolve issues related to their performance, leading to a best output from them. After completing the coaching, the representative is expected to show improved self-efficacy, which can positively impact their work performance.
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