Coca Cola Company In Australia

Coca Cola Company In Australia 1
COCA COLA COMPANY
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Coca Cola Company In Australia 2
Table of Contents
Executive summary.........................................................................................................................2
Company description.......................................................................................................................3
Legislative and regulatory frameworks...........................................................................................3
Agreements and how they have impacted the company activities..................................................6
List of References..........................................................................................................................10

Coca Cola Company In Australia 3
Executive summary
Coca Cola Company is a soft drinks manufacturing company which has its headquarters in
Atlanta Georgia. The company operates in more than 200 countries in the world supplying its
products and generating employment opportunities to the natives of those countries. It is ranked
among the top 10 private employers globally and it is over 120 years old an aspect that shows the
company has penetrated to the grassroots’ levels. The regulatory frameworks of the company set
a very high bar for companies which would wish to become shareholders an aspect that has
slowly led to lose of market. Very high shares amounts are demanded to partner with the
company. Partners are not featured in the advertisements and executive’s appointment is based
on nativity. To operate in Australia, various agreements have been made to regulate the
company’s activities. The company is to provide employment to the locals which have been
achieved through employment of over 10,000 Australians. The company is committed to
conserve the environment which has also been achieved through the use of reusable bottles and
the continuous manufacture of non-alcoholic drinks has widened the company’s market in
Australia.

Coca Cola Company In Australia 4
Company description
Coca Cola is a consumer goods manufacturing company that is leading in the non-alcoholic
beverage industry. The company operates in more than two hundred countries in the world. Its
brand is well known and it is estimated that 94% of the world’s population is aware about coca
cola and at least 87% uses its products quarterly. Its brand is associated with happiness an aspect
that has led to the company products being used in all occasions that involve happiness across
the globe (Swakei 2017 p. 22). This has gone to an extent that, if these products miss to be part
of the occasion then a greater number of individuals are unsatisfied. In Australia the company
employs 10,000 production workers and around 4000 direct workers an aspect that has led to
unemployment reduction. Globally Coca Cola is ranked among the top 10 private employers
since it has over 129,000 associates and more than 700,000 system employees. The headquarters
of the company is located in Atlanta Georgia in a 29 storey building which is known as the Coca
Cola plaza.
Legislative and regulatory frameworks
For a local Australian company to enter into partnership with Coca Cola, it has to meet quite
very high demands that most often hamper them from entering into partnership. The company
demands that for a 50% contribution as shares so as to attain shareholders status (Quinton 2012
p. 20). This has made so many small investors to stay away from venturing into the multi-billion
entrepreneurship. This therefore has limited the supply of the company’s products more
especially to the interior parts of the country where the company’s depots are far away and
inaccessible. The contribution which most of the local investors are unable to contribute leads to