Management Economics: Historical Background and Overview of Coca Cola

Management Economics

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
1. Historical background and overview of Coca Cola with its products/services.....................................3
2. Demand and market equilibrium including the factors that impact on the products or services of
Coca Cola in beverage sector...................................................................................................................4
3. Price elasticity of demand of soft drinks with key suggestions on effective pricing policy for Coca
Cola.........................................................................................................................................................6
CONCLUSION.............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
Management economics is a sub-field of economic theory that places special and focus on
the preference element. Management economics has the aim of helping financial terms and
rationale for improving management decision. Management economics is economic growth that
is implemented to making decisions. This is a specific part of economics. It fills the gap among
academic idea and executive practicing (Ainslie, 2016). Until the aim of managerial economics
is to introduce economies to a program to achieve management decisions, much of the topic
content in financial management has a micro - economic emphasis. Nonetheless, since
administrators need to recognize the condition of their climate when making important decisions,
as well as the economy involves the broader economy, an appreciation of just how
macroeconomic indicators can be interpreted and predicted is effective in creating strategic
choices. To better understand the concept of the report selects the company Coca Cola. It is an
American company which was established in 1892 by John Stith. In this report consist of
historical background of company and analysis market structure.
MAIN BODY
1. Historical background and overview of Coca Cola with its products/services
The Coca-Cola corporation is a large American soft drink company located in Atlanta ,
Georgia. The Coca-Cola Company has preferences in the manufacture, retail, and advertising of
focus entirely and syrup for non-alcoholic beverages. The factory makes Coca-Cola which was
developed by pharmacist John Stith Pemberton in 1886. In 1889 the recipe and product were sold
to Asa Griggs Candler for $2,300, who in 1892 founded The Coca-Cola Company in Atlanta.
Food & beverage industries play a significant role in the growth of the government and culture,
mixing global scope with limited importance, providing a broad variety of skills and strong
dependence on illegal immigrants. This business already has a greatly wide selection, from either
the manufacturing of non-alcoholic drinks to the manufacturing of alcoholic products, in respect
of both business size and subsectors inside it. In the sense of Coca Cola, it is continuously
concerned with developing new its market activities, with ability to collaborate through pre-
competitive projects with sub - sectors such as manufacturers, distributors and manufacturers.
The selecting product of soft drinks that sale out by the companies in large manner (Dittrich and
Srbek, 2016).