Assessment of Coca-Cola's Success in Competitive Market

Running head: ASSESSMENT OF COCA-COLA’S SUCCESS IN COMPETITIVE MARKET
ASSESSMENT OF COCA-COLA’S SUCCESS IN COMPETITIVE MARKET
Name of the Student
Name of the University
Author Note

1ASSESSMENT OF COCA-COLA’S SUCCESS IN COMPETITIVE MARKET
Table of Contents
Chapter 1: Introduction..............................................................................................................2
1.0 Background of the Study..................................................................................................2
1.1 Problem Statement...........................................................................................................2
1.2 Aim and Objective of the Study.......................................................................................3
1.3 Research Questions..........................................................................................................3
1.4 Research Hypothesis........................................................................................................4
1.5 Rationale of the Study......................................................................................................4
Chapter 2: Literature Review.....................................................................................................4
2.0 Introduction......................................................................................................................4
2.1...........................................................................................................................................5
2.2...........................................................................................................................................5
2.3...........................................................................................................................................5
Chapter 3: Research Methodology.............................................................................................5
3.0 Introduction......................................................................................................................5
3.1 Research Methodology.....................................................................................................5
3.2 Analysis Technique..........................................................................................................5
3.3 Timeline...........................................................................................................................6
References..................................................................................................................................9

2ASSESSMENT OF COCA-COLA’S SUCCESS IN COMPETITIVE MARKET
Chapter 1: Introduction
The discussed section is aimed at providing an insight into the purpose of the
proposed research work. A background to the research subject and reasons that inspired the
author to pursue the research in consideration along with the research aim that the proposed
paper is aimed at attaining and other crucial facts.
1.0 Background of the Study
Management is one of the crucial needs that ensures that the success of every process
or entity be it a small event or the processes of a multi-national organisation. Hence, it
becomes of crucial importance to cite adequate attention to the management. The subject of
the proposed paper, Coca-Cola having understood the key importance is one of the most
prominent beverage leaders in the market today (Hughes & Bearing, 2016). The subject has
its establishment in the year 1884 and since then with so many technological and trend
changes, the company has still managed to sustain itself (Kraus, 2018). Another notable fact
is the rise of PepsiCo and other major competitions has not prohibited the subject from
maintaining its position in the market (Karnani 2014). Hence, it becomes of great prominence
that the management of the company be assessed and identified to understand the reason
behind its success.
1.1 Problem Statement
Competition is one of the most challenging factor for a business and it becomes of
great prominence that the company copes up with it to enjoy sustainability (Nurse et al.,
2014). The reason for the above statement could be supported by the fact that the competition
leads to cutting of profit ratio and offer better quality products and services so that the
company can succeed in the long run which may develop difficulties at present (Kim &
Mauborgne, 2017). Hence, managing the competition while earning adequate profit to
survive and satisfy its stakeholder along with adopting disruptive technologies and trends is a

3ASSESSMENT OF COCA-COLA’S SUCCESS IN COMPETITIVE MARKET
challenging task. On the contrary, the competitive market could be leveraged to earn
sustainability and competitive advantage which seems to be the case of Coca-Cola. Hence the
management strategy of the subject needs to be assessed which could be used to justify the
selection of the discussed topic.
1.2 Aim and Objective of the Study
The primary aim of the paper is to identify how competition in the market and success
of Coca-Cola Company relate. In other words, the paper aims at outlining the measures that
the subject puts in place to ensure it have competitive edge in the competition market. Hence,
the primary aim of the paper along with the sub-objectives of the proposed research study
includes:
i. To identify the relation between the relation between the subject’s management and
the competitive edge it enjoys.
ii. To ascertain the role of management in the competitive advantage that the subject is
entertaining.
iii. To identify measure, the blue ocean or the red ocean that the subject has adopted as
part of its management that has offered it the competitive edge.
iv. To ascertain the enablers and constraints of the management of the subject.
1.3 Research Questions
The research question of the proposed study is
 How is Coca-Cola management team able to success in the competitive market?
 Is the management team of Coca-Cola primary reason for their competitive
advantage?
 What are the measures that it adopted to succeed in the market, the blue ocean or the
red ocean?