Goals and Objectives of a firm: The case of Coca-Cola Company Inc.

Running Head: Goals and objectives of a firm 1
Goals and Objectives of a firm: The case of Coca-Cola Company Inc.
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Goals and objectives of a firm 2
Goals and Objectives of a firm: The case of Coca-Cola Company Inc.
Introduction
Goal setting is a vital process in the growth of a firm since it helps in determining the
progress of a firm. Goals set motivation to the business stakeholders since they assign
responsibilities to be achieved in the aim of attaining a given goal. As a result, the business
stakeholders work hard to realize the business goal that is business growth, a larger market
share and increased business profits. Goal setting is usually accompanied by strategies to help
achieve the given goal. Among the key considerations made when developing a business idea
include improved financial status of a business, increasing a business market share and ways
for ensuring the progress and competitiveness of a business. also, companies do develop key
measures to monitor their progress. Among the key measuring processes include the
preparation of a business audit and development of swot analysis to analyze the business
performance. The paper develops a study of the Coca-Cola company goals and objective of
the year 2011.
1. Coca-Cola company goals and objectives of its activities
Coca-Cola Company is a beverage company that produces non-alcoholic drinks. The
company is a multinational company with over 200 branches all over the world (Coca-Cola
company, 2014). The company had a goal to achieve a target of $500 million in the year
2011. The company had developed an annualized estimate saving for the year to be $140-
$150 million. In addition, the company had estimated its revenue from the US branch to be
$300 million. In addition, the company had developed several strategies to ensure that it
realizes its goal at the end of the year. Among the strategies developed by the company
include cost leadership strategy. The strategy was aimed at reducing the production cost of
the company (Gomez, 2012). The reduction in production would result in increased profits