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Strategic Development within an Organization

   

Added on  2020-02-24

14 Pages3246 Words70 Views
Strategic Development 1 Strategic Development within an organization.NameCourseProfessorSchoolCityDate

Strategic Development 2Table of ContentsExecutive summary.....................................................................................................................................2The Coca-Cola Amatil organization............................................................................................................3The vision of the organization.................................................................................................................4Current strategy used...................................................................................................................................5Strategic type involved................................................................................................................................6M. Porters Generic Strategies..................................................................................................................6Growth strategies (Horizontal and vertical).................................................................................................7Criticized Tactics.....................................................................................................................................7Analysis Tools of the Coca-Cola Amatil Company.....................................................................................9PESTEL Analysis........................................................................................................................................9SWOT Analysis.........................................................................................................................................10Conclusion.................................................................................................................................................12References.................................................................................................................................................13Executive summary.Strategic development in an organization consists of a plan which highlights all the duties of the organization and their respective roles (Waddock & Post, 1991). The program explains what is expected of the stakeholders towards the achievement of the organizational goals. The plan is developed by the management of the organization, and its primary role is the realization of the organization future to propel outstanding performance and ensure that the firm exists in future. Astrategic plan is developed, and it does include not only the goals but also the processes of

Strategic Development 3ensuring that the objectives are achieved successfully. This paper introduces us to Coca-Cola Amatil Company and the strategic development plan laid by the organization towards the achievement of the organization's goals. The company deals with production and supply of non-alcoholic beverages (Kanter, 2003). Today, the firm avails its services to many countries, but it was not the case at the beginning. The operation began in one country but due to the formulation of strategic development plan the company has achieved a market in various countries (Balmer, 2001). The company is amongst top global countries since their products are available and used globally. This paper, therefore, evaluates the Coca-Cola Amatil Company and analysis the company development strategies in details. Various processes pertaining strategic development within the organization are addressed accordingly. Different analysis methods like the SWOT analysis, PESTEL analysis, and Mr. Porters five model analysis are discussed concerning the organization. Challenges facing the team as it makes steps towards achievement of the objectivesare highlighted which includes criticism from the society. The Coca-Cola Amatil organization.The Coca-Cola Amatil (CCA) is based in Australia, and its services are mainly conducted in the Asia-Pacific region. The Coca-Cola Company has highly developed from the last decade to a global business that operates on a local scale. The firm has over 15,000 employees, and their products are approximately consumed by more than 265 million consumers. It operates in six countries which are New Zealand, Australia, Samoa, Papua New Guinea, Indonesia, and Fiji(Adler & Gundersen, 2007). The head office of the company is located in Sydney. Currently, the company can boast to be the leader of production and supply of non-alcoholic beverages. The company has more than 250 bottling partners worldwide. However, the firm is not a single entitysince it does not own all the bottling partners. The bottling partners have established a close

Strategic Development 4relationship with the customers mostly restaurants, movie theatres, groceries and convenience stores (Johnson & Peppas, 2003). The partnerships have been developed to ensure that the company acquires many customers both directly and indirectly. As a result, the company has developed gradually and there exist evidence that the corporation may still perform better in future. However, the company is facing criticism from the community which might end up interfering with its sales, but there is an opportunity of curbing this in early stages to ensure that the performance of the firm is not affected. The company is based on four pillars which consist of the well-being, environment, the people and the community (Schwartz & Davis, 1981). The four pillars act as stakeholders and each, and everyone is expected to play their respective roles so that the objectives are achieved and giving the firm a chance to exist in future. The vision of the organization.The vision of the organization is based on the pillars making up the team.1. Providing exceptional brands to the customers who are within arm’s reach.2. Driving productivity and acquiring a lean, agile cost structure. 3. Value creation with partners based on shared purpose.4. Making a distinctive and positive contribution to the place we reside.5. Delivering attractive and sustainable returns to the stakeholders.6. Providing products of high value and appreciating the growth of the customers.Concerning the vision, the company has currently laid down strategies to ensure that the vision becomes a reality. The following are the current strategies adopted by the firm:

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