This report discusses the market development strategy, marketing analysis, and marketing mix of Coca Cola. It also explores the customer-centric strategy of the company. The report suggests that Coca Cola should opt for market penetration and product development strategies. The BCG matrix is used to evaluate the current value and potential of Coca Cola's products. The marketing mix of Coca Cola includes product, pricing, place, and promotion strategies. The report is based on the principles of marketing and is relevant for students studying marketing courses in colleges and universities.