Coca Cola Mass Marketing Analysis 2022

Running head: COCA-COLA MASS MARKETING
COCA-COLA MASS MARKETING
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1COCA-COLA MASS MARKETING
Introduction
Coca-cola popularly known as Coke is a soft drink which is made by The Coca-Cola
Company. The company is one of the most successful companies in the world providing a wide
range of products to their customers worldwide. This paper is going to provide an analysis of
The Coca-Cola Company and provide challenges that the company can face and provide
measurable solution for the organisation.
Analysis
Coca-cola as a brand
The Coca-Cola Company has garnered huge appreciation in the market. The company is
one of the most valuable and recognized brands in the world. People often associate the word
happiness with Coca-Cola as the main and aim of the company is spread joy and happiness
among the people (Coca-colacompany.com, 2019).
Coca-Cola does not only want to spread joy and happiness with their products but also
through ad campaigns that emotionally connects with the audience present all across the globe.
Successful marketing of Coca-Cola
Coca-Cola has been successful in marketing their products to billions of people as the
company through their marketing aims on encashing on happiness in order to make the brand
associated with the word, happiness. Every individual and human beings experience happiness
irrespective of their cultural background, ethnicity, age, sex and many more. Thus, Coca-Cola
successfully manages to market their brand all across the globe.