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Coca-Cola's Marketing Strategy : Assignment

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Added on  2020-03-23

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The target market of Coca-Cola does not contain a specified segment. Though it does not target a specific market, its targeting strategy is based on the demographics of the chosen segment (Mokaya et al., 2012). Reaching the chosen target market can also be done easily through partnerships, for example, fast food chains in the international market (Mokaya et al., 2012). Demographic target is based on  Age, Lifestyle, Occupation, and nature. Read also "Case Study on Coca Cola Company" and "Quality Management systems Coca-cola Company" for better analysis.

Coca-Cola's Marketing Strategy : Assignment

   Added on 2020-03-23

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Running head: COCA COLACoca ColaName of the Student:Name of the University:Author note:
Coca-Cola's Marketing Strategy : Assignment_1
1COCA COLATarget market The target market of Coca Cola does not contain a specified segment. Though it does nottarget a specific market, their targeting strategy is based on the demographics of the chosensegment (Mokaya et al., 2012).Age - based on the age they can target specifically the consumers of 15-30 years old people. Asthe people with less than 15 will be, much younger consumers and they cannot be reached easily.The people more than 30 years old will be more health conscious. Reaching the chosen targetmarket can also be done easily through partnerships, for example, fast food chains in theinternational market (Mokaya et al., 2012).Lifestyle - the busy and mobile generation of youth, the work life addicts can be the mostimportant consumers that can be targeted.Occupation and nature – the fun loving and the adventure loving people needs to be targeted. Asthe brand, positioning in the current market is to target people with those characteristics. The customer’s media habits can also be analysed for media exposure in their daily life (Mokayaet al., 2012).Positioning Coca Cola can strategically position itself in the soft-drink market. The new tagline of thebrand is “taste the feeling” is to target people who likes have the fun and entertainment in theirfood. The company has always positioned itself with relation to joy and happiness in thecompany(Janiszewska and Insch, 2012). The high degree of loyalty comes from the satisfactionif the
Coca-Cola's Marketing Strategy : Assignment_2
2COCA COLAFigure 1Source: (Mokaya 2012)The new brand positioning is to target the market with unique selling proposition that is relatedto joy and happiness. The brand can also be positioned according to the values that can be beattractive to people that does not comes under the target market segment of the company(Janiszewska and Insch, 2012). Coca Cola classic with their competitors are can be positioned astraditional and medium sugar based. In addition, their Coke Zero can be positioned as modern
Coca-Cola's Marketing Strategy : Assignment_3

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