Coca-Cola's Marketing Strategy : Assignment
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Added on 2020-03-23
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The target market of Coca-Cola does not contain a specified segment. Though it does not target a specific market, its targeting strategy is based on the demographics of the chosen segment (Mokaya et al., 2012). Reaching the chosen target market can also be done easily through partnerships, for example, fast food chains in the international market (Mokaya et al., 2012). Demographic target is based on Age, Lifestyle, Occupation, and nature. Read also "Case Study on Coca Cola Company" and "Quality Management systems Coca-cola Company" for better analysis.
Coca-Cola's Marketing Strategy : Assignment
Added on 2020-03-23
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